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Google Postmaster tool is a helpful tool in managing the health of your email marketing platform. You need to add a TXT record in your DNS to get insights of your domain health and sending practices.

Once the setup is complete it would help you with points like:

Click Next to get the TXT record and add it in the DNS records.

 record provided by Google. Once completed go back to 

Once the domain record is added you would see the 

 Once the domain records is added and the status is verified on Postmaster. Please 

, so that Mailmodo team can monitor your domain reputation and proactively assist you if there's a high spam rate or bad domain reputation. 

If you have any query then reach out to us at 

How to setup Google Postmaster Tool for your domain?

A higher domain reputation means emails from your sending domain are less likely to get filtered to a recipient’s spam folder.

To view your domain reputation, you need to add your domain to Google postmaster. 

The definitions of spam below includes mail detected as spam by Gmail’s Spam filter, and mail reported by users as Spam.

 A history of sending an enormously high volume of spam. Mail coming from this entity will almost always be rejected at SMTP or marked as spam.

 Known to send a considerable volume of spam regularly, and mail from this sender will likely be marked as spam.

 Known to send good mail, but has occasionally sent a low volume of spam. Most of the email from this entity will have a fair deliverability rate, except when there’s a notable increase in spam levels.

 Has a good track record of a very low spam rate, and complies with Gmail's sender guidelines. Mail will rarely be marked by the spam filter.

 Keep in mind that spam filtering is based on thousands of signals and domain reputation is just one of them.

Granting read access to verify@mailmodo.com

Once you have added your domain to Postmaster, you need to grant read access to Mailmodo.

 and click on the ellipsis icon against your domain. Click on Manage Users.

Click on the plus icon on the bottom right corner of your screen.

You will see a confirmation screen that read access has been granted to 

Once you have granted read access to Mailmodo, you should be able to see your domain reputation corresponding to your domain in Mailmodo under Settings->Sender Domains.

Please note that domain reputation is calculated based on campaign performance on Gmail email client only. 

Usually, when daily email volume is less than 500, domain reputation data may not show. There is a certain daily email volume threshold for data to populate in Google Postmaster Tool.

That’s it! You can now see your domain reputation in Mailmodo.

How to view your domain reputation in Mailmodo?

Troubleshooting issues with the SPF record

There may be a situation where even after adding the requisite 

 records, the domain verification fails and an error message similar to this is displayed:

Solving this problem requires inspecting the DMARC and SPF records that have been added, and subsequently changing them if incorrect values have been entered.

For troubleshooting DMARC addition related issues, follow

To check the SPF record that has been added to your domain

Enter your domain name, and click on MX Lookup

Next, click on the drop-down next to MX Lookup, and you can check for SPF record for your domain:

Now, verify the SPF record against it's correct value, which will be based on the ESP (Email Service Provider) you are using. A sample SPF record is shown below:

Here's a table depicting some popular ESPs and the corresponding value to be added in the 

For example, if you are using SendGrid and AWS SES, the record will be:

If you already have an SPF record or want to allow multiple senders in your policy, you can do that too with 

 statement. For ex: in the above SPF record, for Outlook, 

 has to be added in the SPF record value.

Multiple SPF records are not allowed as they create issues in mail deliverability.


 is Mailmodo's definite guide to SPF.

Still stuck? Please contact us at 

 and we will help you out with configuring your SPF record

Troubleshooting issues with SPF record addition

Troubleshooting issues with the DMARC record

records, the domain verification fails and an error message similar to this is displayed:

To check the DMARC record that has been added to your domain

Next, click on the drop-down next to MX Lookup, and you can check for DMARC record for your domain:

Now, verify the DMARC record against it's correct value, which should be:

Multiple DMARC records are not allowed as they create issues in mail deliverability. 

Troubleshooting issues with DMARC Record addition

Even after adding the sender ID and domain records, you may still experience issues with Domain Verification. Following are the issues you may encounter and their resolution:

After configuring sender domain with AWS SES SMTP and integrating it with Mailmodo, upon clicking 'Verify' under Domain Authentication on the Sender Settings page in Mailmodo, you may see the following error:

This mostly occurs due to either of these 2 reasons:

The verified identity is new and is in sandbox
When you first starts using Amazon SES, their account is in the Amazon SES sandbox. In the sandbox, you will have full access to the Amazon SES API and SMTP interface, with some restrictions on sending speed and volume.
For information about moving out of the sandbox, you can refer to the following 

The domain and SMTP have been configured in different regions
While adding your domain in AWS SES and subsequently configuring it in Mailmodo, you need to ensure that the SMTP Server is configured in the same region as your verified domain. If not, they need to be re-configured in the same region.

Email verification issues with Google SMTP

Upon integrating Google SMTP for sending bulk mails from their Gmail IDs, you may observe this error message upon clicking 'Verify' under Domain Authentication on the Sender Settings page in Mailmodo:

This happens when you enter your Gmail login password in the 'SMTP Password' while configuring the Custom SMTP

Instead, a 16-character password needs to be generated from the Google Account settings and entered in the SMTP Password field.

 for getting steps on how to generate the 16-char password in Google settings.

Email verification issues

With this feature, you can schedule to send your bulk campaign in increments over seven days. This comes in really handy for warm-up campaigns when you want to increase your sending volume gradually. 

Fragmented scheduling requires you to configure the schedule only once and the rest is taken care of by an automated flow. 

In this article, we discuss the stepwise process and the different options available to you while setting up a fragmented schedule. 

 The maximum duration for a fragmented schedule is 7 days.

 Create a bulk campaign. On the review page, click on the ‘Send campaign’ button and select 'Schedule’.

Send in batches at regular intervals upto 7 days

’. Configure the first batch. You can send it now or later.

You can now send campaigns on specific days of the week within the specified time window.

We have added an option to select the days and time duration during which you want to send the campaign.

If you choose the Later option, you need to select the start date and time for the campaign.

The ending time should always be after the starting time in a 24 hours window

Fill in the initial volume of users and time interval between batches. 

You can increase the volume of every batch by a certain factor. eg. If you select 1.2x, then the batch volume of nth batch would be 1.2 times the batch volume n-1th batch.

Batch 1: 100-> Batch 2: 120-> Batch 3: 144 (and so on)

 You also have the option to pause your campaign for a certain amount of time. No email will be sent during the selected time frame.

 Once you have configured the schedule, click on ‘

’. You will get an overview of your campaign schedule. 

You can enable your campaign now (If required, you can 

 and edit the campaign schedule as well). 

Use Fragmented scheduling for Warm Up Campaigns

Bounced email is an email returned to the sender as it cannot be delivered for some reason. There are two kinds of bounced email: 

Hard bounce e-mail is permanently bounced back to the sender because the address is invalid.

Soft bounce e-mail is recognized by the recipient's mail server but is returned to the sender because the recipient's mailbox is full, the mail server is temporarily unavailable, or the recipient no longer has an e-mail account at that address.

Previously hard-bounced email recipients are automatically removed from your recipient list while sending a campaign

Soft-bounced email recipients are temporarily removed from your recipient list for 48 hours and if an email repeatedly soft bounces 7 times, then the recipients are removed from your recipient list permanently. 

Recipient list = Total contacts - (Previously hard bounced contacts + Soft bounced contacts in the last 48 hours + Contacts repeatedly soft bounced 7 times)

Please note that the unsubscribed contacts will also be removed from the final recipient list

What is a bounced email and how does Mailmodo handles it?

Inactive contacts are email subscribers who have not opened or clicked your emails in the past. They may have signed up for your email list earlier, but for various reasons, have not been active or interacted with your emails. Sending emails to inactive contacts may impact your campaign performance and sometimes invite poor deliverability. 

For your marketing campaigns, ideally, active subscribers should be kept high in the audience list compared to inactive ones. But not always one can have that luxury. To engage with inactive contacts, you can use these strategies - 

 Identify users based on engagement history and further segment them based on various factors such as age, gender, location, and interests. This will help you to create targeted campaigns and increase the chances of getting a response from inactive contacts. Check this 

 Your email should provide value to the subscriber, whether it's through informative content or exclusive offers. This will make it more enticing and can encourage subscribers to engage with your brand. You can try blog-based emails, newsletters, or a win-back 

 Try a targeted email campaign that aims to re-engage with inactive contacts. You can offer special promotions or discounts, ask for feedback or offer incentives for re-engagement.

Remind users about upcoming deals or offers

Follow up with them after they don't revert to your first email

Collect feedback to understand the reason behind disengagement

Ask them to manage your preference to get more relevant email content

 Personalize your emails by addressing the subscriber by name and tailoring the content to their interests and preferences. This can make your emails more engaging and relevant to the subscriber, increasing the chances of a response.

 A catchy and compelling subject line can grab the attention of inactive contacts and encourage them to open your email. Try different subject lines and test their effectiveness to find out what works best for your audience. You can also A/B test your campaigns. 

6. In the end, if your contacts still don’t interact with your emails despite these actions, you can phase out such users from your email list. Check this

on how to introduce a sunset policy for your contacts. This will help to improve your engagement rates and reduce spam complaints. 

By using these above techniques, you can reignite the interest of inactive contacts in your brand and possibly transform them into valuable customers.

How to engage with inactive contacts

Whitelisting is a verification process carried out by Google & Yahoo. If a new sender wants to send AMP mails to users, they need to get their sender address registered and approved. This article will explain how to whitelist a sender address in Mailmodo.

1. Please note that it may take upto 15 days to get AMP approval for your sender email. However, you can still send HTML campaigns from that sender.

2. To avoid the possibility of AMP rejection make sure you have a landing page for the domain you have added. If not, you should set redirection to the website you are mentioning in the AMP form.

 Once domain records have been updated, expand the domain accordion and click on "Apply for AMP approval" CTA.


  Next, fill out the following whitelisting form:


'. An email will be sent to Google with the relevant details.

The form filled here is directly sent to Google along with an AMP email. It takes up to a week for the approval process. You will receive an email when the whitelisting process is complete.

Click here to read our definitive guide on 

Whitelisting your sender's address to start sending AMP emails

In email marketing, bounce rate is the metric that measures the overall percentage of the email addresses from your subscriber's list that didn't receive the email because those recipient's mail servers returned them to you.

While email bounces can occur for several reasons, the benchmark for a healthy bounce rate is less than 2%. Higher bounce rates not only affect the individual's sender reputation but also the sending IP of Mailmodo as well. Since this can affect the deliverability of campaigns sent by other users as well, there are certain actions Mailmodo takes for senders with high bounce rates:

, you will receive a warning that your account will be banned from Mailmodo if the rate goes above 5%. 

, your account will be banned permanently and you will not be allowed to send any more campaigns using Mailmodo.  

You can prevent your account from being debarred by checking the best email marketing practices and finding ways to reduce your bounce rate. To find more actionable steps, refer to this article: 

Bounce rates higher than 3% and 5%

Put simply, SPF, DKIM and DMARC are ways to authenticate your mail server and to prove to ISPs, mail services and other receiving mail servers that senders are truly authorized to send email. When properly set up, all three prove that the sender is legitimate, that their identity has not been compromised and that they’re not sending email on behalf of someone else.

These antispam measures are becoming increasingly important, and will one day be required by all mail services and servers. ISPs and mail services, such as Gmail and Office 365, are getting more and more stringent in the types of email they’ll accept, so having all three checks configured ensures that email gets delivered and isn’t rejected outright or otherwise delayed.

SPF is an acronym for “Sender Policy Framework”. As with all three checks, SPF is a DNS TXT record that specifies which IP addresses and/or servers are allowed to send email “from” that particular domain. It’s essentially like the return address that’s placed on a letter or postcard that lets the recipient know who sent the communication. The idea is that if they know who sent them the letter, the recipient is more likely to open it. In this example, though, the “recipient” is the receiving mail server, not the actual person being emailed.

DKIM is an acronym for “DomainKeys Identified Mail”. It’s also known as “email signing”. Just like an SPF record, DKIM is a TXT record that’s added to a domain’s DNS. And if SPF is like a return address on a letter, DKIM is like sending that letter via Certified Mail as it further builds trust between the sending server and receiving server. That’s because DKIM’s intent is to prove that the contents of an email message haven’t been tampered with, that the headers of the message have not changed (e.g., adding in a new “from” address) and that the sender of the email actually owns the domain that has the DKIM record attached to it. (Or is at least authorised by the owner of the domain to send emails on their behalf).

Unlike SPF, however, DKIM uses an encryption algorithm to create a pair of electronic keys -- a public and a private key -- that handles this “trust”. The private key remains on the server it was created on, which is your mail server. The public key is what’s placed in the DNS TXT record. Because of this relation, DKIM records generally need to be created and managed by Domain Administrators. And while the private key is kept private, the public key is generated by a tool on the mail server and can easily be copied and pasted into a TXT record with that domain’s DNS provider (e.g., GoDaddy, eNom, DynDNS, etc.). In addition, Domain Administrators have control over all DKIM settings for a domain, and these can be changed and edited as needed. The new record simply needs to be re-added to a domain’s DNS.

DMARC is an acronym for “Domain-based Message Authentication, Reporting and Conformance”. It’s an email authentication, policy and reporting protocol that’s actually built around both SPF and DKIM. It has three basic purposes:

It verifies that a sender’s email messages are protected by both SPF and DKIM,

It tells the receiving mail server what to do if neither of those authentication methods passes, and

It provides a way for the receiving server to report back to the sender about messages that pass and/or fail the DMARC evaluation.

Since DMARC uses both SPF and DKIM, you may wonder why it’s even necessary. Well, it’s simple: DMARC basically builds on SPF and DKIM to ensure that, when an email is received, the information contained in both records matches the “friendly from” domain (e.g., me@my-domain.com) that the user actually sees and the from address that’s contained in the message’s header.

The most basic answer to that question is “yes” and “no”. While SPF and DKIM are gaining wider adoption, DMARC is still something that is taking a while to catch on. That said, prudent email administrators WILL get all three set up for the domains they manage as more and more ISPs and email providers are beginning strict enforcement of all three. As the saying goes, “an ounce of prevention is worth a pound of cure.” For email, this has never been more true. Having all three records in place shows that your email domains are truly who they say they are. It also shows that you as an administrator, and your domain administrators as well, are all serious about ensuring you’re following best practices and doing your part to prevent spam, phishing and other email security issues.

When you setup your sender email on the Mailmodo you need to add all three records in DNS settings. Platform generates unique records for each sender domain which you can add in DNS settings of domain registrar. Please refer to  

Email Deliverability