What Is the Impact of a High Bounce Rate on My Campaigns?
Last updated January 23, 2025
In email marketing, bounce rate is the percentage of email addresses from your subscriber list that didn’t receive the email because the recipient’s mail server returned it to you.
Bounces can happen for various reasons, but a healthy bounce rate is generally less than 2%. Higher bounce rates can impact the sender’s reputation, affecting the deliverability of your campaigns.
Mailmodo takes the following actions for senders with high bounce rates:
- Mailmodo will block the sender if the bounce rate exceeds 20% and the bounce count reaches 4000
- A running bulk campaign will be canceled only if:
- The bounce count exceeds 1000, and
- The bounce count for that campaign is at least 2% of the sent volume so far
- Triggered or journey campaigns will not be canceled under any circumstances
- You will receive an email only if a campaign is canceled
Check out the best email marketing practices and finding ways to reduce your bounce rate: 12 Ways to Decrease Email Bounce Rate
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