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After sending a campaign to your contacts, it’s a good practice to retarget those who didn’t open the initial email. This follow-up strategy allows you to reconnect with non-openers, improving overall engagement rates and ensuring your message reaches as many people as possible.

Retargeting should ideally be done after allowing a reasonable time gap—often a few days to a week—so you don’t overwhelm your audience while maintaining relevance.

The following steps will guide you through the process.

Yo can easily do this from the left navigation bar

Select “Dynamic segment” under segment type

Select the campaign name for which you want to target the non-openers.

If you want to target the non-openers of all the campaigns or the campaigns sent in the last 7 or 30 days, select Any campaign or any campaign in the last 7 or 30 days

Step 6: Create a new campaign to target this segment

Once the new segment is created, you can send a campaign to this segment

Consider adjusting the subject line or timing of the campaign to better capture attention

How to Retarget Non-openers of an Email Campaign

Segmenting contact lists allows you to divide your contacts into groups on the basis of specific, shared characteristics. This lets you create a target audience and makes sure your campaign reaches the right demographic.

is our definitive guide to audience segmentation.

This article takes you through the process of segmenting your contact lists based on ‘

. These refer to the different properties or attributes that are recorded in your contact list.  

 You can start from scratch or choose from prebuilt segments. Let us create a segment from scratch.

 or choose contacts of your choice to Segment from the 

 Choose the property on which you want to segment from the 

In the next step, select the operator as per your requirement and input the values required for the operation

Please note that all the properties will be stored as 

 by default and the operators available for Segmentation are as below

’ options to add more conditions in a similar way

’. The segmented contact list will appear in your contacts.  

How to segment contacts based on 'User Properties'

Segmenting contact lists allows you to divide your contacts into groups on the basis of specific, shared characteristics. This lets you create a target audience and makes sure your campaign reaches the right demographic. 

’. Eg. whether the user has opened a campaign, or submitted a form.

from amongst sent, opened, clicked, and form submitted. For example, "

whose user activity you want to evaluate.

For certain choices, there may be an extra field where you need to 

 which the campaign activity is applicable. 

’. The segmented contact list will appear in your contacts. 

How to segment contacts based on 'Campaign Activity'

This article takes you through the process of segmenting your contacts based on ‘Custom Events’ sent to Mailmodo

 is our definitive guide to understanding custom events, their properties and prerequsites for sending them to Mailmodo

Sending 'Custom Events' to Mailmodo allows you to create segments on the occurrence as well as the not occurrence of those events thereby enabling you to create targeted segments and run personalized campaigns

You can also send event properties to filter using segments further thereby hyper-personalizing your campaigns and taking your segmentation to the next level

 documentation for more information on sending events to Mailmodo

 Select the event using which you want to segment users from the list of all the events you’ve sent to date from the 

 Now, you can filter the segment further using 

This step will not be shown if you select

 drop-down to add the number of times of occurrence of the event.

 Enter the number of times of occurrence of the event as per your requirement

 You can filter the segment further using 

 Enter the value/s as per your requirement if you’ve selected 

 You can also filter the segment further using event properties sent for the event selected by clicking on 

 Select the property as per requirement from the list of properties sent against the event in the 

 Select the operator shown; according to the data type (which will be inferred from the property value) of the property

If the data type of the property is a number, then the operators shown will be



If the data type of the property is boolean, then the operators shown will be



If the data type of the property is a string, then the operators shown will be




 After selecting the operator as per your requirement, enter the value for the operation

 operators to add more conditions as per your requirement

 for more information on all the filtering options available for Segmentation

You’ve now successfully created a segment using Custom Events which will be available in the Segments/lists tab

How to segment contacts based on 'Custom Events'

Segmenting your contacts using custom events can be incredibly valuable because it allows you to better understand your audience and tailor your messaging to their specific needs and behaviors. By tracking custom events, you can gather valuable data on how your contacts interact with your brand, which pages they visit, which products or services they are interested in and much more.

 is is our definitive guide to understanding custom events and how to send them

Using custom events in Mailmodo, you can segment your contacts based on various criteria. Some of the filters available for segmentation using custom events in Mailmodo include:

 You can filter your contacts based on specific event names that you have tracked in Mailmodo. For example, you can segment contacts who've viewed a product using say "Product Viewed" event

You can filter your contacts based on the occurrence as well as not occurrence of the event

 You can filter your contacts based on how frequently or infrequently an event has been performed.

 You can filter your contacts based on when specific events occurred, allowing you to target contacts who have recently engaged with your brand. The date operators available are as given in the table below. 

 You can filter your contacts based on specific properties associated with events, such as the value of a purchase or the type of product that was viewed. For example, you can further segment contacts who have viewed products belonging to a particular category using say "Category" property. 

The operators available for event properties depend on the data type of the properties and are also given in the table below

Please find below the conditions for a sample segment of contacts who have viewed any product at least 1 time in the last 15 days containing the category name "Mobiles"

Using these filters, you can create highly targeted segments of your audience and deliver personalized messaging that resonates with their interests and behaviors. This can help improve engagement, increase conversions, and ultimately drive revenue for your business.

 is a step by step guide to segmenting your contacts using Custom Events

What are the filters available for segmentation using custom events?

Shopify store owners can segment their customers based on their behavior and order history.

While creating campaigns in Mailmodo, store owners can segment their customers based on their order history and the products purchased.

In the first step of the segmentation, one can apply segmentation based on the 

In the next step, users can choose the time period as the condition and can detail it with options like, '

the segment created in the first two steps.

 : Tags placed by store owners on a particular order.

: Order value in terms of price paid by the customer on that order. Formulas like, 'Greater than, 'Lesser than', 'Equal to' can be used to further segment it.

: Count in terms of the number of products in an order made by the customer. Formulas like, 'Greater than, 'Lesser than', 'Equal to' can be used to further segment it.

 : The exact name of the particular product ordered by the customer.

 : The SKU list the ordered product belongs to.

: The product tags associated with the product.

Let's see them in action with some use-case-based examples. 

Example 01: If needed to segment based on purchase in the last 30 days.

: Click on ‘segment based on order history'.

: Now set up a logic based on the above use case,

‘When someone has’, ‘Purchased at least once' in, ‘The Last’, ‘30’ days. 

: Click on ‘Next’ and ‘Enter the List Name’ to save it as the saved list.

: Your segment is created, now you can click on ‘Next’ to move forward in the campaign setup process.

Example 02: If needed to segment based on the purchase more than once in between the last two months.

: Click on the ‘segment based on order history'.

‘When someone has’, ‘Purchased more than once' in the last ‘30’ and ‘60’ days. 

Example 03: If needed to segment based on never purchased ever a particular product which belongs to a particular SKU list.

: Click on the ‘segment based on order history’.

 Now set up a logic based on the above use case.

‘When someone has’, ‘Not purchased’ in ‘Over all the time’, and in ‘Products’, ‘SKU List’ is ‘abc/123/tshirts’.

 Click on ‘Next’ and ‘Enter the List Name’ to save it as the saved list.

Following the above logic, new segmentations by selecting variables like, ‘Order Value’, ‘Order Tags’, ‘Item Count’ could be created for your Shopify customer.

Segment your Shopify contacts

Segment Your Shopify Contacts

This article guides you through the steps to create a duplicate segment

Click on the overflow menu of the segment you want to duplicate and click on 

Please note that you'll only be able to duplicate segments for dynamic segments

 You can use the default name provided with the current date and time or rename the segment using the 

 Use the default contacts selected from the source segment or choose contacts of your choice to Segment from the 

 Use the default Dynamic type selected from the source segment or select a new segment type as per your requirement in the 

 Use the default conditions from the source segment or add new conditions as per your requirement using AND and OR, and click on 

You've successfully duplicated a segment and it will be available in the Segments/lists tab. 

How to create a duplicate segment?

 Go to the Create Segment option in the Contacts tab. 

 Select the Static segment option. Name your segment. Choose your contacts. Add contact filters such as exclusions. Click on Next-create condition.

You can add And/Or conditions in addition to the first condition.

How to create a static segment?

Choose Start from scratch -> Select the Dynamic segment option. Name your segment. Choose your contacts. Add contact filters such as exclusions (

 to find quick guides and walkthroughs. If you have any queries, then reach out to us via the chat icon on the bottom right corner of your screen while using Mailmodo. Or reach out to us at 

How to create a dynamic segment

Segmenting your contact lists helps you organize all your contacts into groups based on shared traits or attributes. This allows for more personalized and effective communication, as you can send the right message to the right group of users at the appropriate time

User Engagement condition in segmentation enables you to segment contacts based on their Open rate, Click rate, and Submission rate where

This will give you the ability to create targeted segments, such as individuals who frequently open your emails (say with an open rate greater than 25% in the last 30 days) or those who take action on your emails (say with a click rate or submission rate greater than 5% in the last 15 days).

Segmenting contacts based on 'User Engagement'

 or contacts list of your choice from the 

 dropdown. You can optionally exclude contacts in this step.

Choose Dynamic or Static segment as per your requirement in the 

Select the metric to segment contacts as per your requirement from the list of metrics available.

Select the operator as per your requirement from 

Enter the percentage value of the metric and days in the past as per your requirement and click on 

Viola! The above sample segment will give you contacts whose Open rate is greater than 25% in the last 30 days. The segment can be found in 

 section of Contacts. Also, you can click on the information icon to 

 of the segment and select the send campaign from the dot menu dropdown on the right to 

 to the contacts belonging to this segment

How to segment contacts based on 'User Engagement'?

Segmenting your contacts using campaign activity is important because it allows you to target contacts based on their engagement with your email campaigns. By tracking campaign activity, you can gain valuable insights into how your contacts are interacting with your content, which messages are resonating with them, and which calls-to-action are driving the most conversions.

Using campaign activity segmentation in Mailmodo, you can create highly targeted segments based on various criteria. Some of the filters available for segmentation using campaign activity in Mailmodo include:

 You can filter your contacts based on whether or not they have been sent a specific email campaign or any campaign.

 You can filter your contacts based on whether or not they have opened a specific email campaign or any campaign. 

 You can filter your contacts based on whether or not they have clicked on a link within a specific email campaign or any campaign.

 You can filter your contacts based on whether or not they have submitted a specific email campaign or any campaign.

 You can filter your contacts based on specific campaigns that they have engaged with in Mailmodo.

You can filter your contacts based on when they engaged with any email campaigns, allowing you to target contacts who have recently interacted with your brand.

 You can filter Apple Mail Privacy Protection opens from genuine recipient engagement by utilizing this filter in the 

 is the definitive guide to understanding Apple privacy opens.

Please note that only the first instances of email opens, clicks, and form submissions are taken into account for filtering contacts in segmentation

Using these filters, you can create highly targeted segments of your audience and deliver personalized messaging that speaks to their specific interests and behaviors. This can help improve engagement, increase conversions, and ultimately drive revenue for your business.

What are the filters available for segmentation using campaign activity?

Segmenting your contacts based on user properties can help you create more targeted and personalized email campaigns. By understanding your audience's unique characteristics, you can tailor your message to resonate better with them and increase the chances of engagement and conversion.

 is our definitive guide to understanding user properties in Mailmodo

Mailmodo currently supports user properties belonging to data types string, number, boolean and datetime. The operators available for each data type are given in the table below.

Please find below the conditions for a sample segment of contacts whose city is "Hyderabad" and gender is not equal to "Male"

Overall, segmenting your contacts using user properties can help you send more targeted and relevant emails, leading to higher engagement, conversions, and customer satisfaction.

What are the filters available for segmentation using user properties?

Using segmentation, you can create segments based on the links clicked by customer in your emails. This guide will walk you through the steps to set up and leverage this feature effectively in Mailmodo. You can define segments based on the links clicked in your campaign and further personalize your targeting. 

For example, if you have links for clothing, electronics, and home decor, you can create segments for customers who clicked on each of these categories in your email and send them targeted and tailored communication.

How to create a segments based on the links clicked by contacts in your email campaigns?

 Click on the create segment button in the Contacts section.

 Enter the segment name and select the segment type. Always prefer dynamic segments to keep your segment updated with the latest contact information.

 Select the campaign activity filter > "User has clicked" and select the campaign of your choice. You can select a maximum of 1 campaign to use link based segmentation. Once you select the campaign from the dropdown, you would be able to see a "Filter" button.

 Click the Filter button and you can now select the clicked URLs present in the template. You can also preview the count before creating the segment.

We suggest to follow below steps to ensure that you achieve your business goals in the most effective way.

Start by creating a new email campaign as you would normally. Craft your email content with different links that correspond to specific categories, products, or offers based on your requirement.

 This allows us to capture and analyze the link clicks for segmentation purposes. Adding URL present in the email would be tracked for and available for link based segmentation.  

Now, that you have click information from your previous campaigns. Use the steps in this guide as mentioned above to create a link click based segment.  

 With your segments in place, you can now create targeted campaigns tailored to each segment. Craft personalized content, offers, and recommendations that align with the customers' interests expressed through their link clicks.

 Once your targeted campaigns are live, monitor the performance and engagement metrics closely. Analyze how each segment responds to the personalized content and make adjustments as needed to optimize your campaigns.

How to segment your contacts based on the links clicked in the email?

Instead of building segments the old-school way (think: clicking around for filters and properties), you can now just 

Find users whose email address contains “gmail.com” and also have clicked an email in the past 30 days.

Mailmodo AI builds the segment. Boom. Done.

You’re not stuck with what AI gives you. You can 

Also, ensure that these contacts belong to “My Emails” list

Mailmodo AI will update your segment and create a new version. You can switch between the versions too. Just click on one.

Can’t remember the exact name of a list or campaign or event or user property that you want to use in a segment? Just type @ and you’ll see everything. Just search and pick.

Now you have three versions. You can navigate using the highlighted arrows as well.

The @ feature is still in BETA and rolling out gradually. If you don’t see it yet, hang tight—it’s on the way!

Segment your contacts