How to segment contacts based on 'Campaign Activity'
Last updated February 17, 2024
Segmenting contact lists allows you to divide your contacts into groups on the basis of specific, shared characteristics. This lets you create a target audience and makes sure your campaign reaches the right demographic.
Here is our definitive guide to audience segmentation.
This article takes you through the process of segmenting your contact lists based on ‘Campaign Activity’. Eg. whether the user has opened a campaign, or submitted a form.
Step 1: Go to the Contacts Page
Step 2: Click on Create Segment
Step 3: You can start from scratch or choose from prebuilt segments. Let us create a segment from scratch.
Step 4: Enter the name of your choice in the Name Segment field
Step 5: Use All Contacts or choose contacts of your choice to Segment from the Choose contacts to segment dropdown
Step 6: Choose Dynamic or Static Segment as per your requirement in the Select segment type section
Step 7: Choose Campaign Activity in the Select Condition drop down inside the Create Conditions section
Step 8: In the next field, select the specific campaign activity from amongst sent, opened, clicked, and form submitted. For example, "User has opened"
Step 9: Choose the campaign(s) whose user activity you want to evaluate.
For certain choices, there may be an extra field where you need to specify a time frame on which the campaign activity is applicable.
Step 10: Use the ‘+Add’ or ‘+Or’ options to add more conditions in a similar way
Step 11: Click ‘Create Segment’. The segmented contact list will appear in your contacts.