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Help CenterContacts and SegmentSegment your contactsHow to segment contacts based on 'User Engagement'?

How to segment contacts based on 'User Engagement'?

Last updated May 7, 2024

  • Segmenting your contact lists helps you organize all your contacts into groups based on shared traits or attributes. This allows for more personalized and effective communication, as you can send the right message to the right group of users at the appropriate time
  • User Engagement condition in segmentation enables you to segment contacts based on their Open rate, Click rate, and Submission rate where
  • Email Sent = Number of emails sent to the contact
  • Email Opened = Number of emails opened by the contact
  • Email Clicked = Number of emails where one or more links were clicked by the contact
  • Email Submitted = Number of emails where AMP submission was done by the contact 
  • Open rate = (Total emails uniquely opened / Total emails sent) * 100
  • Click rate = (Total emails uniquely clicked / Total emails sent ) * 100
  • Submission rate = (Total emails uniquely submitted / Total emails sent ) * 100
  • This will give you the ability to create targeted segments, such as individuals who frequently open your emails (say with an open rate greater than 25% in the last 30 days) or those who take action on your emails (say with a click rate or submission rate greater than 5% in the last 15 days).

Segmenting contacts based on 'User Engagement'

Step 1: Go to     Contacts     and Click on Create Segment.

How to segment contacts based on 'User Engagement'?

Step 2: Select Start from scratch.

How to segment contacts based on 'User Engagement'?

Step 3: Enter the name of your choice in the Name the segment field.

How to segment contacts based on 'User Engagement'?

Step 4: Use All Contacts or contacts list of your choice from the Select contacts to segment dropdown. You can optionally exclude contacts in this step.

How to segment contacts based on 'User Engagement'?

Step 5: Choose Dynamic or Static segment as per your requirement in the Select segment type section and Click on Next - create condition.

How to segment contacts based on 'User Engagement'?

 Step 6: Select User Engagement from the Select Condition drop down in the Add Conditions step.

How to segment contacts based on 'User Engagement'?

Step 7: Select the metric to segment contacts as per your requirement from the list of metrics available.

How to segment contacts based on 'User Engagement'?

Step 8: Select the operator as per your requirement from Is greater thanIs less than or Is equal to.

How to segment contacts based on 'User Engagement'?

Step 9: Enter the percentage value of the metric and days in the past as per your requirement and click on Create Segment.

How to segment contacts based on 'User Engagement'?

Step 10: Viola! The above sample segment will give you contacts whose Open rate is greater than 25% in the last 30 days. The segment can be found in     Segments and lists     section of Contacts. Also, you can click on the information icon to View definition of the segment and select the send campaign from the dot menu dropdown on the right to Send campaign to the contacts belonging to this segment

How to segment contacts based on 'User Engagement'?

Use the search bar in our  Help Center  to find quick guides and walkthroughs. If you have any queries, then reach out to us via the chat icon on the bottom right corner of your screen while using Mailmodo. Or reach out to us at  Mailmodo Support  and share your thoughts at  Mailmodo Product Feedback. 

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