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HubSpot is a CRM platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service. Integration of HubSpot with Mailmodo allows you to start sending email campaigns to contacts in your HubSpot account.

Mailmodo's integration with HubSpot enables you to:

Import your HubSpot contact and lead records into Mailmodo and send them a personalized email at scale. You can also generate new leads in HubSpot for email addresses that don't match existing leads, giving your sales team more people to contact. 

This integration will update HubSpot CRM with the Mailmodo campaign activities and export form submissions right away, so your sales team can get better visibility into your marketing engagement activities – right within their CRM.

Leverage the power of AMP to nurture your prospects:

Target your audience with Mailmodo’s full suite of email marketing capabilities, including journeys, interactive emails, and more. Use Mailmodo’s advanced segmentation and campaign statistics to understand your customers better.

How does HubSpot <> Mailmodo integration work?

The following diagrams will explain what data is synced between HubSpot and MailModo:

HubSpot integration with Mailmodo allows the user to:

: Mailmodo <> Hubspot integration enables you to seamlessly import your Hubspot contacts to Mailmodo. Here is how to go about it.

Export Mailmodo form submissions to HubSpot account

: The integration of Hubspot with Mailmodo allows you to export form submissions. Here is a step-by-step guide on  how you can do it. 

: HubSpot enables you to trigger emails in Mailmodo and here is how you can do it.

Sync Mailmodo campaign activity data into HubSpot

1. The first and foremost step is to integrate HubSpot with Mailmodo. Follow steps mentioned in this guide for the same.

2. You need to have HubSpot Operations Hub Professional or Enterprise subscription to use Webhooks with HubSpot workflows.

 if you're looking for steps to trigger emails in Mailmodo using HubSpot as an External Trigger

Here is a step by step guide on how to go about the integration:

Please ensure you have not disabled pop-ups for 

 In the ensuing pop-up, enter your HubSpot credentials and log in.

: Choose your account and provide requested permissions to Mailmodo in the next step.

Your HubSpot-Mailmodo integration is now set up.

How to Sync HubSpot contacts to Mailmodo?

Once the connection is established, your HubSpot contacts and lists would be imported to Mailmodo. 

Mailmodo regularly syncs and updates contact information from HubSpot every hour. If you want to change the sync frequency, please contact 

1. Can I connect multiple HubSpot accounts to the same Mailmodo account?

No, it is not possible. You cannot connect multiple HubSpot accounts to the same Mailmodo account. 

2. Does Mailmodo sync Email Opt Out (aka email_optout field

 status from HubSpot for Contact record(s)?

We support one-directional sync for email subscription status between HubSpot and Mailmodo i.e., if a contact or lead is marked as unsubscribed in Mailmodo, the same will be updated in HubSpot as part of the regular sync of contacts.

3. Why am I not seeing my HubSpot Contacts record in Mailmodo?

Here are a few reasons why Contact record(s) are not syncing to Mailmodo: 

The record does not have a valid email address. By default, Mailmodo uses the email address as the unique data identifier for new record creation and updating record(s).

The record has been deleted from HubSpot.

4. What will happen if the email address for a contact or lead in updated in HubSpot? 

Mailmodo uses email addresses as an identifier when importing contact and leads from HubSpot. So, if the email address is updated in HubSpot for a record it will lead to the creation of a new contact in Mailmodo.

5. How are the HubSpot records with the same email address handled in Mailmodo?

In case, there are records with duplicate email addresses in HubSpot then only 1 of them will be imported as Mailmodo contact as explained below:

If you have a HubSpot Contact with the same email address, then we will import the contact record into Mailmodo.

If you have two HubSpot Contacts with the same email address, then a Mailmodo contact will be created using the later information. 

Similarly, when the HubSpot records with duplicate email addresses are merged, we will update Mailmodo contact with the master record information. 

6. How Mailmodo handles send campaign data for contacts that are not synced from HubSpot CRM?

When pushing Mailmodo campaign data to HubSpot, if the Mailmodo contact isn’t already present in HubSpot then we will create a new lead in HubSpot against the Mailmodo contact. You will need to ensure that all the mandatory fields are present in the Mailmodo contact otherwise HubSpot contact creation would fail. 

7. Does Mailmodo push campaign data to HubSpot for the campaigns created before the HubSpot integration was activated? 

Nope. Currently, we push data for all the campaigns which are created in Mailmodo after the integration is enabled.

 to find quick guides and walkthroughs. If you have any queries, then reach out to us via the chat icon on the bottom right corner of your screen while using Mailmodo. Or reach out to us at 

Getting started with HubSpot Integration

In this article, you will learn how to import contacts in Mailmodo via HubSpot.

 is the step-by-step guide to integrating HubSpot with Mailmodo. The integration with HubSpot is necessary before moving forward.

Once the connection is established, your HubSpot contacts and lists will be imported to Mailmodo. Whenever a new contact is added to your HubSpot account, the contact would be added to Mailmodo as well.

By default, Mailmodo syncs only the properties under Contact object from HubSpot at a regular interval of 60 mins. If you want to change the sync frequency or want to customize the data sync between Mailmodo <> HubSpot, please contact 

How will the properties of a user in HubSpot be integrated into Mailmodo?

 from HubSpot apart from the above mentioned will be synced with the same name as you see in HubSpot.

Importing contacts in Mailmodo via HubSpot

This article tells you how to export template submissions and create leads in HubSpot. 

To do the aforementioned functions, you need to first 

 HubSpot with Mailmodo. Follow the steps mentioned in 

Here is the step-by-step process to export Mailmodo template submissions to HubSpot:

 from the vertical menu on the left and select the template for which the form submissions are to be exported.

(You can also create a new template and add a form for which the submissions will be exported)

For the purpose of this tutorial, we will select a pre-made template. Click on 

 In the template editor page, click on 

 in the top-right corner. This option is only available if your template has a form in it. 

 A dialogue box will open. Click on Setup under the Action column.

 Click on the pen icon on the top to change the name of the form. The form name will be used to create an equivalent form in HubSpot.

 After clicking on 'Next' a new pop-up will open where the form questions will have to be mapped to the respective HubSpot Key. For example, the question, "Please enter your name" can be mapped to the "Name" and "Please enter your email ID " can be mapped to the "email ID" keys . Once the mapping is done, click on Save

For the mapping, Mailmodo only displays those HubSpot keys which belongs to the 

Upon successful integration, you will see the integrated app below the form. In case you want to stop, click on the three dots to stop exporting submissions for that form.

: After clicking on the 'Save' button, HubSpot will get successfully integrated. Next click on 'Send Bulk Campaign' or 'Send Trigger Campaign' to send the campaign to our target audience.

 Add the required campaign details and then click on '

 Select the saved contact list or you can also add new contact list in CSV format using 

 button to add new contacts to which the mails need to be sent. Then click on '

 After this you can review the content and choose to send the campaign instantly or schedule it for later. After clicking on '

', the campaign will be successfully sent to your contacts. Based on your requirement you can either schedule the campaign now, it'll be sent immediately or schedule a campaign for a custom time.

Once submissions have been made the same will reflect in your HubSpot account. To check this you need to first login to your HubSpot account then go to the tab 'Marketing', under this tab you need to select 'Forms'

 After clicking on 'Forms' you will be able to view your form submissions. Select the form for which you need to check the submissions and you will be able to view all the submissions made

After clicking on the form, click on the 'Submissions' header, here you will be able to view submissions made with the contact details, conversion page and the date and time of the submissions made. This data can be also be exported to your mail.

To check the leads added via template submissions, go to Contacts->More Filters.

Under contact properties, search for Form Submissions.

Select the form for which you want to view the leads. Click on Apply filter.

You would be able to see the leads added in the Contact list.

Henceforth, any submissions and leads generated will reflect in your HubSpot dashboard.

Form submissions are tracked at a template level. If multiple campaigns are sent using the same template, then submissions (and leads) will be attributed to the same form in HubSpot.

How to export template submissions and create leads in HubSpot from Mailmodo

This article gives you an insight into how you can trigger emails in Mailmodo via HubSpot.

1. To do the aforementioned functions, you need to first integrate HubSpot with Mailmodo. Follow steps mentioned in this 

If you don't have the above-mentioned HubSpot plans, you can connect HubSpot and Mailmodo via Zapier. Click 

Step-by-step process to send emails from Mailmodo triggered by events recorded in HubSpot

How to create a transactional campaign in Mailmodo?

Let's demonstrate this by setting up a Welcome Email campaign in Mailmodo that will be triggered whenever a new lead is registered in your HubSpot database.

 from the vertical menu on the left side. Click on 

:  Use the editor to edit the template. 

: You will be redirected to the 'Add details' for trigger campaign. 

Another way would be to exit the template after saving it. Clicking on 

 under 'Campaigns' from the vertical menu on the left. Next, click on 

: Add Subject Line, Pre-header text, From name and Reply to email. Select 'Sender Email'. Click on 

 You will be redirected to 'Select trigger'. Select HubSpot from the list of platforms. Click on 

To test, click on send test campaign -> enter email ID -> send test email.

 to configure your scenario and trigger your campaign. 

: Name your workflow. Configure how would you like the workflow to start.

: Click on the plus + icon to add an action. Under workflow, select 

 A webhook will be added. Default method would be POST. Paste the Webhook URL copied from Mailmodo's Trigger info section.  

 Test your workflow. After successful testing, click on 

You can read more about using Webhooks with HubSpot workflows 

You have successfully created a trigger campaign!

If you have any query then reach out to us at 

How to trigger emails in Mailmodo through HubSpot

This article gives you an insight into how you can sync Mailmodo’s campaign data to HubSpot.

 is successfully setup, Mailmodo will sync the campaign activity data for all the emails sent from Mailmodo to HubSpot using 

 in HubSpot. Sample use cases include a List of all the users who have opened a mail from Mailmodo or trigger a workflow for all the users who clicked on a particular link from a mail, etc.

This is how it is transferred and shown in HubSpot:

For campaigns, we do not send 'Send' and 'Delivered' status to HubSpot.

When pushing Mailmodo campaign data to HubSpot, if the Mailmodo contact isn’t already present in HubSpot, then we will create a new contact in HubSpot against the Mailmodo contact. Mailmodo always syncs all the data by default. However, if you do not want that, then please reach out to Mailmodo Customer Support.

Select Contacts from the Contacts drop-down and select the contact for which you want to campaign activity.

You'll now be able to see the Mailmodo campaign activity of the user

You can also use this data to create a list or trigger a workflow

To know more about Mailmodo's integration with HubSpot, click 

If you face any problem then reach out to us at 

Send Mailmodo's campaign data to HubSpot

You can trigger emails through Webhook configured in your Hubspot account.

When you create and enable the trigger campaign, you get a specific Webhook URL. Use that url to configure Webhook in Hubspot.

You can integrate HubSpot and Mailmodo using this 

 to know how to setup trigger campaign in Mailmodo.

Follow the steps to set this up completely. 

, select HubSpot. Then, click 'Next.' 

 In the review section, ensure all the details are correctly shown. After reviewing, click on '

: Once the campaign is enabled, click on '

Follow the HubSpot Setup guide shown in the above screenshot to learn how to setup your account.

You can read more about using Webhooks with HubSpot workflows 

Now you can trigger emails in Mailmodo with events in HubSpot.

How to trigger emails through HubSpot in Mailmodo

How to trigger emails through HubSpot in Mailmodo using Webhook

In this article you will learn about how HubSpot lists are imported into Mailmodo.

All lists from HubSpot are imported automatically into Mailmodo with the prefix '

' . For example, If you have list1, list2 then Mailmodo will show it as HUBSPOT_list1, HUBSPOT_list2.

The following screenshot shows how a sample list is imported from HubSpot into Mailmodo: 

To know more about Mailmodo HubSpot Integration, click on 

By default, Mailmodo sync all the lists from HubSpot. In case you want to sync only specific lists from HubSpot to Mailmodo, please contact 

I see a mismatch in list count between Mailmodo and HubSpot?

In situations where you notice a mismatch between your HubSpot and Mailmodo data, it could be due to the following reasons:

The email address saved for a particular contact in HubSpot may be invalid.

Contact has been archived in HubSpot and no updates were received for the contact status change.

Data sync between HubSpot and Mailmodo takes place on an hourly basis and there may be times when data does not match due to delay in updating the list count

I don't see certain list synced between Mailmodo <> HubSpot

Mailmodo doesn't sync list from HubSpot if the contact count is for the List in HubSpot is 0. 

How are lists imported from HubSpot to Mailmodo

We support bi-directional sync for email subscription status between HubSpot CRM and Mailmodo i.e., if a contact is marked as unsubscribed in HubSpot the same will be updated in Mailmodo as part of the regular sync. 

Similarly, if a record is marked as unsubscribed at an account level in Mailmodo, the same will be updated in HubSpot. 

Both these operations are performed automatically once the integration is enabled and no separate configuration is required by customers.  

How to update email subscription status in HubSpot from Mailmodo?

Want to let contacts book meetings right from your emails—without clicking away? The 

Whether it’s a 1:1 call, a group session, or a round robin schedule, you can embed your HubSpot meeting links directly inside your email templates. It’s fast, seamless, and increases your chances of getting that meeting booked.

Here’s a quick rundown of how to do it:

Mailmodo supports all three types of HubSpot meetings: 

HubSpot's meeting scheduler is included with all HubSpot Sales Hub plans, even the free plan. It's also part of the Service Hub, and you can get started with it for free.

Once added, your existing HubSpot events will appear in the left panel.

 for booking. It defaults to your account’s timezone.

You can also customize the widget theme to match your brand colors.

1. AMP-supported email clients (e.g., Gmail):

Contacts can book directly inside the email—no redirection needed.

You can send follow up emails or trigger journey to the contact who booked the meeting using 

The widget auto-adjusts to their local timezone, but they can change it from here.

They’ll see a button linking to a web version of the scheduler.

IMPORTANT: Round Robin: Contact Owner Priority

 if you want contacts to book only with their assigned owner.

If a contact has no assigned owner, they’ll see availability for all Round Robin members—same as HubSpot.

HubSpot integration is included exclusively with the Max plan on Mailmodo.

Scheduling HubSpot Meetings in Mailmodo

With the new HubSpot Form Submission trigger, you can now create fully automated journeys in Mailmodo that start 

 when a contact submits a form in your connected HubSpot account. 

This allows you to send timely, relevant campaigns in response to user activities such as form submissions, demo bookings, resource downloads, and more.

To use this feature, you need to first integrate your HubSpot account with Mailmodo.

 As soon as a contact submits a specified form in HubSpot, Mailmodo listens for this event and automatically triggers your configured journey.

 The contact’s information is updated or created in Mailmodo using the latest details from HubSpot before the journey starts.

 The form submission event is stored for use in segmentation, reporting, and profile insights.

 when a prospect fills out the ‘Newsletter Signup’ form on your website.

 when a user submits a ‘Book a Demo’ form.

 with resources or sales content after a contact downloads a case study.

If you haven’t already, connect your HubSpot account to Mailmodo through the 

2. Configure the HubSpot Form Submission Trigger

for which you want to trigger the journey

 in the drop down. Pop-up forms are not supported at this point in time. 

 to design the steps and actions following your trigger.

Add actions (send email, update property, wait, etc) as you would for any other trigger event.

HubSpot form submission data will be updated as contact properties in Mailmodo which you can use for campaign personalization. 

As soon as a contact submits the chosen HubSpot form, the journey will be triggered in real time.

Q: Why does my journey only get triggered the first time a contact submits a HubSpot form?

When your Mailmodo journey uses HubSpot’s “Form Submitted” activity as a trigger, it will only activate the first time a contact submits a particular form. This happens because HubSpot only updates the 

 property and sends a webhook for the first submission of a form by each contact. 

For any further submissions of the same form by that contact, HubSpot does not update this property or send a new webhook, so the journey does not trigger again.



Q: How can I trigger the journey for every submission, even if the same contact fills the same form multiple times?

If you want the journey to trigger every time a contact submits the form, even for repeat submissions, you can set up your journey in Mailmodo to use 

change in contact property as the trigger

, based on a property that is updated with each new form submission (for example, a custom field in HubSpot that captures submission timestamp, status, or a value from the submitted data). 

This way, every time the property changes as a result of a new form submission, it will trigger the journey, regardless of how many times the contact submits the form. If you need guidance on configuring this trigger, please contact 

Journey won't be triggered in real time as contact properties in Mailmodo will be updated as 

With the new HubSpot Form Submission trigger, you can now create fully automated journeys in Mailmodo that start immediately when a contact submits a form in your connected HubSpot account. 

HubSpot