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This document provides a step-by-step guide on integrating 

 to create a seamless cross-channel marketing workflow. With this integration, you can trigger WhatsApp messages via Limechat when users do not engage with emails from Mailmodo, thereby enhancing customer engagement.

If the email is not opened or clicked within a specified time, trigger a WhatsApp message via Limechat.  

Run email marketing campaigns via Mailmodo and follow up with WhatsApp reminders using Limechat.  

Use Limechat to handle WhatsApp-based support, while Mailmodo is used for follow-up emails.  

Integration Workflow: Mailmodo to Limechat

: The customer journey begins in Mailmodo.  

: Mailmodo triggers WhatsApp messages via Limechat.  

: Email is a cheaper medium; hence, email should be the primary channel, followed by WhatsApp automation if needed.  

: Limechat cannot trigger Mailmodo directly; you will need 

Steps to Integrate Mailmodo with Limechat

 and create a new journey.  
3. Set up a 

 (e.g., "Abandoned Cart" from Shopify).  
4. Add an email action (e.g., Send a reminder email).  
5. Add a 

 (e.g., 6 hours) to check if the email is opened or clicked.  

 in Mailmodo.  
2. Configure the Webhook to send a request to 

phone number, cart details, event metadata

Example Webhook Payload (Mailmodo → Limechat)

json{
    "distinct_id": "915673412780",
    "phone": "+915673412780",
    "event": "abandoned_cart",
    "data": {
        "cart_id": "CART12345",
        "cart_total": "$149",
        "checkout_url": "https://shop.com/checkout"
    }
}

 (e.g., "Abandoned Cart").  
5. Configure a Webhook listener to capture the data from Mailmodo.  

Step 4: Define WhatsApp Message Trigger in Limechat

 based on the event received.  
2. Personalize the message using the data received from Mailmodo.  
3. Activate the automation by clicking 

Example Limechat WhatsApp Message Template

  
*"Hey [First Name], we noticed you left some items in your cart! Complete your checkout now and get 10% off. Click here: [Checkout URL]"*  

: If not opened or clicked → Trigger Limechat Webhook  

 from Mailmodo using Postman or a manual trigger.  

 to confirm if the webhook hit Limechat’s API.  

 from Limechat’s automation dashboard.  

 to track open rates & click-through effectiveness.  

POST https://flow-builder.limechat.ai/api/v1/cvf-events

bashcurl --location 'https://flow-builder.limechat.ai/api/v1/cvf-events' \
--header 'Content-Type: application/json' \
--header 'x-limechat-uat: <ACCESS_TOKEN>' \
--header 'x-fb-account-id: <ACCOUNT_ID>' \
--data '{
    "distinct_id": "915673412780",
    "phone": "+915673412780",
    "event": "abandoned_cart",
    "data": {
        "cart_id": "CART12345",
        "cart_total": "$149",
        "checkout_url": "https://shop.com/checkout"
    }
}'

: Prioritize email before WhatsApp to minimize costs.  
2. 

at least 1 hour before triggering WhatsApp

: Ensure your WhatsApp message dynamically uses the cart ID, customer name, and checkout link.  


1. Can Limechat trigger Mailmodo campaigns directly?

No, Limechat cannot directly trigger Mailmodo. You will need 

2. What happens if the customer completes the checkout before the WhatsApp trigger?

 to check the cart status before sending the WhatsApp reminder.  

3. Can I send product recommendations in WhatsApp messages via Limechat?

cart data such as product names and checkout URLs

. However, deep personalization will require a structured 

4. What if the customer replies to the WhatsApp message?

 to an agent and update the customer’s engagement status.  

, businesses can improve recovery rates for abandoned carts, create cross-channel marketing journeys, and enhance customer engagement effectively. Follow this guide to set up your automation and improve your campaign success rates. 🚀

Integrations

Integrations articles

Trigger Limechat from Mailmodo Journey