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WebEngage integration enables you to use the Mailmodo campaign activity data in WebEngage and this article provides an overview of the Integration and the steps to set it up.

 if you're looking for steps to trigger emails in Mailmodo using WebEngage as an External Trigger

triggering emails in Mailmodo using WebEngage as External Trigger

, by setting up the WebEngage integration, Mailmodo will be able to send the trigger campaign activity data back to WebEngage which can be used to create segments, campaigns, flows, or dashboards in WebEngage in few simple clicks.

Sample use cases include triggering a push notification or SMS campaign in WebEngage for all the users who didn't open or click a particular Mailmodo campaign, or creating a segment of all the users submitting a particular AMP form in Mailmodo. For e.g. in the screenshot below, you can see a the Mailmodo campaign activity sent to WebEngage as custom events. 

What data is synced between WebEngage and Mailmodo?

Once the integration is enabled, for every campaign triggered from WebEngage, Mailmodo will push the follow set of campaign activity data back to WebEngage as 

For each event, we will send additional properties to help with further categorization and refinement. For e.g. for open event we will send additional information like campaign name, subject line, campaign type, email type, etc. for filtering.

Please note : Mailmodo needs WebEngage user_id (ID) of the email recipients to push the campaign data back to WebEngage as custom events. So, you need to ensure that webengage_id property is set in the JSON body while setting up the trigger campaign in WebEngage. For more information, please refer to the Step - 4 of the 

Step by step guide on how to setup WebEngage integration

Please select the Rest API Host as per your Dashboard URL. The following table describes the dashboard URL, and the REST API hostname associated with it. 

, Go to Data Platform > Integrations > Rest API in WebEngage.

You're all set! If WebEngage sends a successful response, you'll see a "

" message and the WebEngage card will move to the 

For testing we'll send a sample event with name "MM Email Opened" with customer_id as "hello@mailmodo.com" to WebEngage. You can verify the same in your WebEngage dashboard.

How to access the data sent from Mailmodo in WeEngage?

In WebEngage go to Journeys → + → Create new journey.

Add a connector to this from the event, to call the action whenever the event is triggered.

curl -X POST <HOST>/v1/accounts/<YOUR_WEBENGAGE_LICENSE_CODE>/events \
    --header 'Authorization: Bearer <YOUR_API_KEY>' \
    --header 'Content-Type: application/json' \
    --data '{
        "userId": "johndoe",
        "eventName": "MM Email Opened",
        "eventTime": "2018-09-15T18:29:00-0800",
        "eventData": {
                "email_subject": "First shirt on us!",
"campaign_id": "123",
                "campaign_name": "New Customer Discount"
    }
}'

Step 8: Once you hit the API, your Journey will be triggered.

As an alternative, you can set the journey trigger to whatever you want like segment membership, date occurrence, etc.

Step 9: Once your campaign is sent, go to your

in Journey. Select the user from whom the event has been triggered.

I have integrated the WebEngage but I still don't see Mailmodo's campaign activity data in WebEngage?

If you are not seeing Mailmodo's campaign activity syncing back to WebEngage, than it can be because of the following reasons:

For the triggered campaign, you are not sending 

WebEngage API key or APP ID has been changed or deleted. In this case, you will have to reconfigure the integration in Mailmodo

Please note: Mailmodo doesn't sync bulk campaign activity data to WebEngage. Only triggered campaign data is sync to WebEngage. 

Why do I see a mismatch between campaign activity data in Mailmodo and WebEngage?

If you are not seeing mismatch in the campaign activity data (most likely click rates) between Mailmodo and WebEngage, then it can be because of the following reasons:

You have AMP elements in your form to which recipient has made submission. In this scenario, you will more clicks in Mailmodo dashboard compared to WebEngage dashboard. 

API call to the WebEngage failed due to unforeseen reason. 

Does Mailmodo update email subscription status in WebEnagage for the contacts who unsubscribed from email? 

Whenever recipient unsubscribes from a Mailmodo email campaign triggered from WebEngage, we will update the 

) property for the contacts in real time. This value will be updated both when contacts have unsubscribed from all email types or some email types. 

Please note if user resubscribed again using unsubscribe link in email campaign, then we won't be updating the 

 to True. It will continue to remain the same as it was earlier. 

 to find quick guides and walkthroughs. If you have any queries, then reach out to us via the chat icon on the bottom right corner of your screen while using Mailmodo. Or reach out to us at 