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CleverTap integration enables you to use the Mailmodo campaign activity data in CleverTap and this article provides an overview of the Integration and the steps to set it up.

 if you're looking for steps to trigger emails in Mailmodo using CleverTap as an External Trigger.

triggering emails in Mailmodo using CleverTap as External Trigger

, by setting up the CleverTap integration, Mailmodo will be able to send the trigger campaign activity data back to CleverTap which can be used to create segments, campaigns, flows, or dashboards in CleverTap in few simple clicks.

Sample use cases include triggering a push notification or SMS campaign in CleverTap for all the users who didn't open or click a particular Mailmodo campaign, or creating a segment of all the users submitting a particular AMP form in Mailmodo. 

What data is synced between CleverTap and Mailmodo?

Once the integration is enabled, for every campaign triggered from CleverTap, Mailmodo will push the follow set of campaign activity data back to CleverTap as 

For each event, we will send additional properties to help with further categorization and refinement. For e.g. for open event we will send additional information like campaign name, subject line, campaign type, email type, etc. for filtering.

Please note : Mailmodo needs CleverTap user_id (ID) of the email recipients to push the campaign data back to CleverTap as custom events. So, you need to ensure that clevertap_id property is set in the JSON body while setting up the trigger campaign in CleverTap. For more information, please refer to the Step - 2 of the 

Step by step guide on how to setup CleverTap integration

Please select the Rest API Host as per your Dashboard URL. The following table describes the dashboard URL, and the REST API hostname associated with it.

Your CleverTap Project ID and Passcode are available on the Settings page. To navigate to the Settings page, log in to your 

, click on the gear icon on the bottom left navigation, and select Settings dashboard. 

 on how to get get Project ID and Passcode from your account. 

You're all set! If CleverTap sends a successful response, you'll see a "

" message and the CleverTap card will move to the 

For testing we'll send a sample event with name "MM Email Opened" with user_id as "hello@mailmodo.com" to CleverTap. You can verfiy the same in your CleverTap dashboard.

How to access the data sent at CleverTap?

Once the integration in enabled and you have triggered Mailmodo campaign from CleverTap, you can view and use the campaign activity data inside your CleverTap dashboard. For e.g. here is the some examples for your reference.

: Select the user for whom the event has been triggered and the time period for which you want to filter the events.

: Select the event. On the right you will see the number of events that match your event filters. Click on 

Q) I have integrated the CleverTap but I still don't see Mailmodo's campaign activity data in CleverTap?

A) If you are not seeing Mailmodo's campaign activity syncing back to CleverTap, than it can be because of the following reasons:

For the triggered campaign, you are not sending 

CleverTap API Key or Account ID has been changed or deleted. In this case, you will have to reconfigure the integration in Mailmodo.

Please note: Mailmodo doesn't sync bulk campaign activity data to CleverTap. Only triggered campaign data is sync to CleverTap. 

Q) Why do I see a mismatch between campaign activity data in Mailmodo and CleverTap?

A) If you are not seeing mistmatch in the campaign activity data (most likely click rates) between Mailmodo and CleverTap, than it can be because of the following reasons:

You have AMP elements in your form to which receipient has made submission. In this scenario, you will more clicks in Mailmodo dashboard compared to CleverTap dashboard. This is because Mailmodo includes AMP submission in click metric but don't send the click event to CleverTap for the same (instead we sent submission event for the same). 

API call to the CleverTap failed due to unforeseen reason. 

Q) Does Mailmodo update email subscription status in CleverTap for the contacts who unsubscribed from email? 

A) Whenever recepient unsubscribes from a Mailmodo email campaign triggered from CleverTap, we will update the 

) property for the contact in real time. This value will be updated both when contacts have unsubscribed from all email types or some email types. 

Please note if user resubscribed again using unsubscribe link in email campaign, then we won't be updating the 

 to Subscribe. It will continue to remain the same as it was earlier. 

If you face any problem then reach out to us at 

Getting started with CleverTap integration

In this article we will explain how you can create an event dashboard on CleverTap account.

Step by step guide to create MM events dashboard. 

- Login to your Clevertap account and navigate to 

Step 3: Selected "MM opened event" and click on view details option (right side card).

 you can see the more detailed campaign data. 

Step 4 - To view the sperate campaign data or detailed analysis of each campaigns, navigate to 

and use different filters available. 

Under event property you can select campaign id, campaign name etc and see individual data for different campaigns. 

After selecting an event property, we can see the campaign details. 

To check the campaign wise data segmentation, just click on the bar and you can check the campaign performance in separate window.  

Once the campaign view is created, you can simply pin it to the board and save it. 

 - Using the same/different filters used under event option, we can also check the campaign performance trends. 
Navigate to 

You can see the details once filters are selected. 


Now you can pin the board and save it, post that you will be able to check this data anytime under

In a similar way you can create multiple boards keeping different event types (MM Opened , MM Clicked , MM submitted etc.) and other filter like date range, split by or summarize by. Once done you can save those charts and add to the boards. 