Typography is an essential part of email design. Choosing the right font can make or break your email experience. Mailmodo offers a range of fonts to ensure your email design aligns with your brand guidelines and your email renders seamlessly across devices and email clients.


Types of fonts

There are three kinds of fonts which we need to consider when designing an email-

1. Email safe

2. Web safe

3. Web font


Email safe fonts

Email safe fonts will render correctly across all browsers, devices and email clients.

These are fonts that are pre installed in the email recipient's device. These fonts are already installed in major operating systems like windows, macOS, android and iOS. 

Email safe fonts are considered the most accessible and the chances of the email client altering your font are minimal.


Email safe fonts include-


Font

Arial

Times New Roman

Georgia

Verdana

Courier New

Times

Lucida

Trebuchet MS

Tahoma

Sans Serif


You can find these under the Email safe category in the font dropdown.


Web safe fonts

Web safe fonts will render correctly across most devices, browsers and clients. These fonts are installed on the majority of devices. 

There is a chance that your font can be altered because the device does not support the selected font. In this case, we will revert to a fallback font.


Web safe fonts include-

Font

Fallback 1

Fallback 2

Fallback 3

Helvetica

Sans-serif 

-

-

Trebuchet

Sans-serif

-

-

Comic Sans MS*

Arial

Sans-serif

-

Palatino Linotype

Serif

-

-

Impact

Sans-serif

-

-

Lucida Console

Monospace

-

-

Lucida Grande

Lucida sans unicode

Helvetica

Sans-serif

Calibri

Helvetica

Arial

Sans-serif

Arial Black

Sans-serif

-

-

Arial MT Condensed Light

Arial

Sans-serif

-

Arial Narrow

Arial

Sans-serif

-

Terminal

Monospace

-

-

Century Gothic

Helvetica

Arial

Sans-serif

Papyrus

Verdana

Helvetica

Sans-serif

Book Antiqua

Georgia

Serif

-

Cambria

Georgia

Times new roman

Serif

Candara

Trebuchet MS

Arial

Sans-serif

Consolas

Lucida console

Courier

Monospace

Constantia

Times new roman

Serif

-

Corbel

Verdana

Arial

Sans-serif

Franklin Gothic Medium

Arial

Helvetica

Sans-serif

French Script MT

Times new roman

Serif

-

Segoe UI

Tahoma

Sans-serif

-

Segoe Print

Arial

Sans-serif

-

Sylfaen

Times new roman

Serif

-


You can find these in the Web safe category in the font dropdown.

Web font

While email safe and web safe fonts are system fonts (i.e are installed in the user’s device and come with the operating system), web fonts are downloaded by the browser.

Since web fonts are supported by a select few email clients only, there is a high chance that your font will be altered by the email client. In case the font is not supported by the email client, a fallback version will be rendered. 

Major email clients that support web fonts are-

  1. Apple Mail

  2. iOS Mail

  3. Outlook for macOS 

  4. Outlook for iOS and Android

  5. Thunderbird

Certain versions of Outlook on Windows support web fonts as well.

Major email clients that do not support web fonts are-

  1. Gmail

  2. Yahoo Mail

  3. Outlook.com

AMP for email does not support web fonts. Web fonts will only render in HTML emails.

Web fonts include-

Font

Fallback 1

Fallback 2

Fallback 3

Poppins

Sans-serif

-

-

Quicksand

Sans-serif

-

-

Lato

Helvetica

Arial

Sans serif

Merriweather

Georgia

Times new roman

Serif

Open sans

Helvetica

Arial

Sans serif

Raleway

sans serif

-

-

Roboto

Helvetica

Arial

Sans serif

Playfair display

Georgia

Times new roman

Serif

Montserrat

Verdana

Sans-serif

-

Nanum Gothic Coding

Monospace

-

-

Ubuntu

Tahoma

Sans-serif

-


You can find these under the Web fonts category in font dropdown.

It is a good practice to thoroughly test your email across clients and devices before sending it out to your audience.

Did we miss something? Not to worry


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You can also send us your queries at support@mailmodo.com