Trigger Campaign in Mailmodo using Marketo

In this article we will see how to send trigger campaigns in Mailmodo from your Marketo CRM account.

How to create a trigger campaign in Mailmodo?

Step 1: Go to templates from the vertical menu on the left side. Click on create new template.

Step 2: Either select a blank template or a pre-existing template 

Step 3: Use the editor to edit the template. Save and rename the template upon completion.  After saving, click on back arrow.

Step 4: Click on save and exit.

Step 5: You will be redirected to the home page. Click on Trigger under Campaigns from the vertical menu on the left. Next, click on Create trigger campaign.

Step 6: Select the template you saved before. Click on next.

Step 7: Add Subject Line, Pre-header text, From name and Reply to email. Click on next.

Step 8: You will be redirected to trigger on events. Select Webhook from the list of platforms. Click on next.

Step 9: Review and test your campaign. To test, click on send test campaign->enter email ID->send test email.

Once tested and reviewed, click on enable campaign.

Step 10: You will be redirected to Campaign page. Select setup steps -> Click on Copy URL button. We will use this webhook url in Marketo CRM. 

To access this page in future, go to trigger in the vertical menu (left side)->select the campaign-> setup steps

To configure the webhook details in Marketo follow below steps. Login to Marketo Account >> Navigate to Integrations >> Webhooks >> New Webhook

Now you can edit webhook details, just click on edit copy the webhook URL and Payload from the Mailmodo and paste it here.

In a similar way, you can edit to headers as well and click on Save.

Navigate to Webhook Debugging >> Transfer Data Type >> Flow to map the required data field and configure with the required webhook.

If you need any further help related to Marketo - Mailmodo integration please feel free to reach out at support@mailmodo.com