How to view the Journey Dashboard? 

 

Step - 1: Got to Journey from the left navigation menu  

Step - 2: Click on any published journey from the journey listing page to view the dashboard

 

 

1. Overview

 

 

Contacts overview

  • Contacts added

    • The total number of contacts added to the journey

  • Contacts active

    • The total number of contacts that are currently part of the journey.

  • Contacts completed

    • The total number of contacts who completed the journey

  • Contacts failed

    • The total number of contacts for whom the journey failed for reasons like bounces, unsubscribes, limit exhaustion, etc

  • Orders (if Shopify Integration is enabled)

    • Number of orders placed

 

Journey summary and Campaigns performance

  • The journey summary aggregates the metrics for all the campaigns present in the journey and campaign metrics showcase the metrics of the particular campaign

  • Please find below the definitions of the metrics

Scheduled

  • It's the number of emails sent in the campaign. The emails which are set to be sent at some time in the future

  • The count would be tentative in case a list/dynamic segment is selected.

Sent

  • It's the total number of emails sent.

  • Sent %: Emails Sent / Emails Scheduled.

Delivered 

  • It's the total number of emails that were delivered to the recipients.

  • Delivery % : Emails Delivered / Emails Sent.

Open 

  • It's the number of unique recipients who have opened.

  • Open Rate: Emails Opened / Emails Delivered.

Clicks

  • It's the number of recipients who ‘click’ on at least one link.

  • Click to Open Rate : Clicks / Opens

Submission 

  • It's the number of recipients who submitted the form in the email.

  • Submission Rate : Submissions / Opens

Bounce 

  • It's the number of hard and soft bounces from the recipient list.

  • Bounce Rate: Bounces / Emails Sent

Unsubscribe 

  • It's the number of contacts who have unsubscribed (from your list).

  • Unsubscribe Rate: Unsubscribes / Emails Delivered

Blocked

  • It's the number of contacts that were not sent an email because they unsubscribed or got bounced in the past.

  • Blocked %: Emails Blocked / Emails Scheduled 

 

Actions

When the journey is published

Pause

  • This will pause the journey and you'll have an option to select what happens to the active contacts in the journey 
    •  Option - 1: Already enrolled contacts will stop at their current stage in the Journey
    •  Option - 2: Already enrolled contacts will continue through the Journey 
  • No new contacts will be added to the journey
  • A journey once paused can be resumed again

Preview

  • This will open the journey builder in read-only mode

Duplicate

  • This will duplicate the selected journey 

Cancel

  • This will cancel the journey and you'll have an option to select what happens to the active contacts in the journey
    • Option - 1: Already enrolled contacts will stop at their current stage in the Journey
    • Option - 2: Already enrolled contacts will continue through the Journey
  • No new contacts will be added to the journey
  • A journey once canceled cannot be resumed again. If you wish to resume the journey in the future, please use pause instead.


Date filter

  • This will provide you with the ability to filter the journey statistics between the dates as per your requirement

Export

  • This will provide you with an option to export the data shown in the dashboard to a .CSV file
    • Journey summary
    • Contact summary
    • Campaign performance
    • Shopify orders (if Shopify integration is enabled) 

Enroll

  • This will provide you with an option to enroll existing contacts or upload new contacts via CSV or API into the journey 


When the journey is paused

Resume

  • This will resume the journey and new contacts will start getting enrolled

Edit

  • This will provide you with an option to edit any existing journey. Please note that the journey needs to be paused for the edit option to be available.

Test 

  • This will provide you with the ability to test the journey

Preview

  • This will open the journey builder in read-only mode

Duplicate

  • This will duplicate the selected journey

Cancel

  • This will cancel the journey and you'll have an option to select what happens to the active contacts in the journey
    • Option - 1: Already enrolled contacts will stop at their current stage in the Journey
    • Option - 2: Already enrolled contacts will continue through the Journey
  • No new contacts will be added to the journey
  • A journey once paused cannot be resumed again. If you'd wish to resume the journey in the future, please use pause instead.


2. Activity logs

 

2.1 Trigger log

  • A log of all the triggers used for the journey and their summary stats

2.2 Contacts log

  • A log of the last 100 contacts for whom the journey is completed/failed