Overview of the Journey Dashboard : Mailmodo

How to view the Journey Dashboard?

Step 1: Got to Journey from the left navigation menu

Step 2: Click on any published journey from the journey listing page to view the dashboard

1. Overview

Contacts overview

Contacts added
- The total number of contacts added to the journey
Contacts active
- The total number of contacts that are currently part of the journey.
Contacts completed
- The total number of contacts who completed the journey
Contacts failed
- The total number of contacts for whom the journey failed for reasons like bounces, unsubscribes, limit exhaustion, etc
Orders (if Shopify Integration is enabled)
- Number of orders placed

Journey summary and Campaigns performance

The journey summary aggregates the metrics for all the campaigns present in the journey and campaign metrics showcase the metrics of the particular campaign
Please find below the definitions of the metrics

Scheduled

It's the number of emails sent in the campaign. The emails which are set to be sent at some time in the future
The count would be tentative in case a list/dynamic segment is selected.

Sent

It's the total number of emails sent.
Sent %: Emails Sent / Emails Scheduled.

Delivered

It's the total number of emails that were delivered to the recipients.
Delivery % : Emails Delivered / Emails Sent.

Open

It's the number of unique recipients who have opened.
Open Rate: Emails Opened / Emails Delivered.

Clicks

It's the number of recipients who ‘click’ on at least one link.
Click to Open Rate : Clicks / Opens

Submission

It's the number of recipients who submitted the form in the email.
Submission Rate : Submissions / Opens

Bounce

It's the number of hard and soft bounces from the recipient list.
Bounce Rate: Bounces / Emails Sent

Unsubscribe

It's the number of contacts who have unsubscribed (from your list).
Unsubscribe Rate: Unsubscribes / Emails Delivered

Blocked

It's the number of contacts that were not sent an email because they unsubscribed or got bounced in the past.
Blocked %: Emails Blocked / Emails Scheduled

Actions

When the journey is published

Pause

This will pause the journey and you'll have an option to select what happens to the active contacts in the journey
- Option - 1: Already enrolled contacts will stop at their current stage in the Journey
- Option - 2: Already enrolled contacts will continue through the Journey
No new contacts will be added to the journey
A journey once paused can be resumed again

Preview

This will open the journey builder in read-only mode

Duplicate

This will duplicate the selected journey

Cancel

This will cancel the journey and you'll have an option to select what happens to the active contacts in the journey
- Option - 1: Already enrolled contacts will stop at their current stage in the Journey
- Option - 2: Already enrolled contacts will continue through the Journey
No new contacts will be added to the journey
A journey once canceled cannot be resumed again. If you wish to resume the journey in the future, please use pause instead.

Date filter

This will provide you with the ability to filter the journey statistics between the dates as per your requirement

Export

This will provide you with an option to export the data shown in the dashboard to a .CSV file
- Journey summary
- Contact summary
- Campaign performance
- Shopify orders (if Shopify integration is enabled)

Enroll

This will provide you with an option to enroll existing contacts or upload new contacts via CSV or API into the journey

When the journey is paused

Resume

This will resume the journey and new contacts will start getting enrolled

Edit

This will provide you with an option to edit any existing journey. Please note that the journey needs to be paused for the edit option to be available.

Test

This will provide you with the ability to test the journey