Breaking down the KPI's
Modified on: Thu, 7 Apr, 2022 at 7:49 PM
Key Performance indicators:
The following parameters are tracked for every email campaign sent via Mailmodo:
Sent: The number of emails sent in the campaign.
Delivered: The number of emails that were delivered to the recipients.
Open: The number of unique recipients who have opened the campaign.
Clicks: The number of subscribers who ‘click’ on at least one link in the email.
Submission: The number of subscribers who submitted the form in the email.
Bounce: The number of hard and soft bounces from the subscriber list.
Unsubscribe: The number of contacts who have unsubscribed (from your list).
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