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The Campaign Key Metrics report gives you aggregate data for all the sent campaigns in your account. It presents essential key performance indicators (KPIs) and their corresponding change percentages over specified time periods. This report includes emails sent through bulk campaigns, triggered campaigns, and journeys. 

How to access Campaign Key Metrics report?

Navigate to the "Analytics" section in the left navigation

Select the "Campaign" tab in the Analytics section.

What will you be able to do via this report? 

You will be able to view key metrics for sent campaigns. Key metrics include Number of sent emails, open rate, click rate, bounce rate and unsubscribe rate.

You will be able to set a date range to see your key metrics during a specific time period by using filters.

Download the key metrics data as a CSV file.

Definitions of each metric are available via tooltips, providing clarification when hovering over the terms.

Information included in the Campaigns Key Metrics report

The Campaign Key Metrics Report presents a comprehensive view of your top level email campaign metrics. The data is displayed in a card with the option to apply specific time filters. The report's default time filter is set to "Last 30 days."

The report also shows how key performance indicators (KPIs) have changed over time. It does this by telling you the percentage of change. Change percentages are calculated by comparing the current period's data to the data from the preceding "n" days, where "n" corresponds to the selected time filter. E.g. Last 30 days filter would compare the data from the preceding 30 days.

How to filter data in the campaign key metrics report? 

You can filter the data based on a range of time filters. Choose a time filter from the dropdown menu or select "Custom Date" for a specific range.

You can also filter the date by campaign type, selecting from options like "All" and "Bulk". Selecting "All" would mean that all campaigns including trigger, bulk and journey related campaigns would be included. 

 The report includes data for archived campaigns. 

Campaign Key Metrics

The Campaign Performance report gives you aggregate data for all the sent campaigns in your account. It helps your understand the trends of your key email marketing metrics over specified time periods. This report includes emails sent through bulk campaigns, triggered campaigns, and journeys. 

You will be able to view the trend like day-wise trend, month-over-month or week-over-week metrics for your sent campaigns. E.g. You can check that open rate is increasing over time or let's say your unsubscribe rate is declining or not etc.  

Download the key metres data into a CSV format.

Hover on the report to see the metrics for any of the date ranges.

The Campaign Key Metrics Report presents a comprehensive view of your email campaign performance using various KPIs. The report enables users to compare multiple performance metrics on the same graph, offering a comprehensive view of campaign performance trends. 

The data is displayed in a card with the option to apply specific time filters. The report's default time filter is set to "Last 30 days."

The report provides interactive way to click and select/deselect metrics that you want to focus on for your analysis. E.g. In the below image, Open rate is visible in the graph as other metrics are deselected by the user. 

You can also filter the date by campaign type, selecting from options like "All" and "Bulk". 

 The report includes data for archived campaigns.

Campaign Performance report

The Campaign Leaderboard report gives you the capability to learn from your top performing and even your worst performing campaigns for all the sent campaigns in your account. It helps your understand what worked/didn't work for you in the past. This not only helps you analyse the performance but also learn and reuse certain things like templates or subject lines that worked for you. 

By leveraging this report, you can enhance engagement, increase conversions, and achieve better results from your email campaigns.

How to access Campaign Leaderboard report?

You will be able to view the list of campaigns sorted based on the selected metric in the table. E.g. You can check the top performing campaigns based on number of clicks in the last 60 days.   

Sort campaigns in both ascending and descending order based on the selected metric.

Use different filters in the reports to filter by metrics like open, clicks etc and campaign type.

Initially, you'll see the first five campaigns, but you can expand the list by clicking the "Show More" button. The maximum number of campaigns in the list is 10, regardless of the time filter.

Campaign names are clickable, and clicking on a campaign will take you to the individual Campaign Dashboard (ICD). The campaign will open in a new tab.

The key information included in the report includes: 

Metrics (Sent, Open, Click, Submission, Submission, Bounce and their percentages)

Note: The report is designed to be meaningful by excluding campaigns that you use for your internal testing and trigger campaigns. You can still see your test campaigns where sent count < 5 by using the filter in the report.

Note: Archived campaigns are not excluded from the report. 

How to filter and sort data in the campaign key metrics report? 

You can filter the data based on a range of time filters. Choose a time filter from the dropdown menu or select "Custom Date" for a specific range.  The default time filter is "Last 30 days."

You can filter campaigns by type, selecting "Bulk" or "All" campaigns. The report defaults to "Bulk Campaigns" in this case.

Campaign Leaderboard

The Bounce reason report provides you with the insights why your emails bounce to understand and address email bounce issues in your campaigns. We categorise and present bounce reasons that empowers you to make data-driven decisions to improve your email deliverability and campaign success.

Within the Campaign tab, look for the "Bounce Reason Report"

You will be able to analyse the aggregate bounce reasons based on the categories provided

You will be able to understand the overall bounce across campaigns to do course correction based on where your bounce rate is high. 

Information included in the Bounce reason report

Total sent emails: Shows the total number of emails sent.

Bounce Rate: Displays the percentage of bounced emails.

Emails Bounced: Shows the total number of bounced emails.

The bounce reasons categories are present in the report with the their respective percentage and count. 

Bounce breakup - % of email bounced in each category.

Bounced - Count of emails bounced in each category.

Values are presented as whole numbers, and percentages are shown up to one decimal place.

Note: Bounce reasons are categorized based on common SMTP response codes. 

How to filter data in the Bounce reason report? 

You can filter the data based on a range of time filters. Choose a time filter from the dropdown menu or select "Custom Date" for a specific range. The default time filter is "Last 30 days."

You can also filter the list of campaign by type, with options for "All" and "Bulk."

Campaign Analytics

Campaign Key Metrics

Campaign Performance report

Campaign Leaderboard

Bounce Reason report