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The overall dashboard is a report that gives you a clear idea of how your campaigns are progressing. It measures the performance of your campaigns by tracking all the relevant metrics like click rate, open rate, submissions, etc. 

With these metrics, you can make an educated decision on what your users like and what they don’t.

When you open Trigger Campaigns, you can get a cumulative report of all campaigns sent. This tells you of your company’s total outreach with all your campaigns combined. On the upper right hand side you get the option to 

and by clicking on the three dots beside it you can 

Download Campaign Data (Overall Dashboard)

The Download Campaign Data action on the overall dashboard lets you 

import data of all your campaigns in one CSV file

With the Date-wise filter, you can see the 

overall performance of your campaigns over a particular period of time. 

Just enter the dates in the given calendar as shown below.

multiple sections of the report that gives you an in-depth summary of your campaign

. There are six sections - Dashboard, Summary, User Data, Submission, Insights and Click map.

Now let’s see what actions you can perform on the individual dashboard.

Here are the actions you can take on the individual campaign dashboard:

. When you click on Duplicate, the details of the campaign that was opened get copied and pasted into the start of a new campaign. You don’t have to fill in the subject line, preheader text, from name, etc.

When a trigger campaign is launched, it goes on forever. It means that any submission or signup will trigger a response as long as the campaign is running. It will only stop when you click on the Pause button.

After clicking on Pause, the button will show Resume, which means the campaign is paused and is ready to be continued.

any changes made to the template while the campaign is running get reflected in the campaign

For example, if a template has the line “Join now to get 35% off”. You changed it to “Join the list for 50% off”. The refresh button ensures the change you made gets updated in the ongoing campaign.

When you click on Cancel, a window pops up showing it is a non-reversible action and it will 

. It means the signups or submissions will not trigger any event.

When you click on Rename, you get a dialog box, which allows you change the name of the campaign.

This button is used to export different kinds of data from a campaign.

 5 types of data - Campaigns Data, Clicks Data, Opens Data, Form Submissions and Bounce Data

. Just click on Download Data to choose the aforementioned options.

When you click on either of the five, the data gets exported to a CSV file.

overall details related to a campaign like HTML opens, amp opens, HTML clicks, AMP clicks

, etc. When you click on Campaigns Data, a CSV file gets sent to your account which contains all the information you need.

You can get the data for both bulk campaigns and trigger campaigns. 

 data is the proportion of people or subscribers who click on a particular link out of the total users who view the email.

CTR (click-through rate) is often considered a reliable metric while measuring the performance of a campaign. But campaigns with multiple links or CTAs, knowing what’s getting the most clicks can help you create better campaigns in the future. 

You can obtain the clicks data for normal bulk campaigns as well as trigger campaigns.

 to learn how to export the clicks data.

The individual campaign dashboard is a visual report that gives you a clear idea of how your individual campaigns are progressing. It 

measures metrics like clicks, opens, submissions

, etc., to better understand what your users like and helps you send campaigns according to their preferences.

shows you the Webhook URL that will be generated

. Use this webhook URL in your desired platform. The campaign will be triggered based on actions or events recorded on your platform.

The following parameters are tracked for every email campaign sent via Mailmodo:

It's the number of emails sent in the campaign. 

It's the number of emails that were delivered to the recipients.

It's the number of unique recipients who have opened the campaign.

It's the number of subscribers who ‘click’ on at least one link in the email.

It's the number of subscribers who submitted the form in the email.

It's the number of hard and soft bounces from the subscriber list.

It's the number of contacts who have unsubscribed (from your list).

It's the number of contacts that were not sent this campaign because they unsubscribed or got bounced in the past.

Under Campaign Details, you have the campaign’s name, the name of the template you’ve used, pre-header text, subject line(s), reply-to email, from email, and personalization.

Under Template details use can view how your email would have looked to the recipients. 

relevant data for every contact you have sent the campaign

 to. It shows stats like Open Html, Open Amp, Click Html, Click Amp, etc.

Open Html means how many times the email’s HTML version was opened. Open Amp means how many times the email’s AMP version was opened.

The same goes for Click Html and Click Amp. It shows the number of AMP/HTML elements the recipients have clicked in the email.

The responses of the form, quizzes, polls, etc., designed in the email template get stored in the submission tab of the analytics dashboard for every campaign.

It shows you a generic view of the responses submitted by the recipients. 

It shows the performance of links in the mail you sent.

It shows a graphical representation of the campaign’s performance which is color-coded to better differentiate between the metrics on the graph.

You can view the graph for AMP as well as HTML in case you want to see how they performed in comparison to each other.

Also, the AMP vs HTML performance is shown in a table below the graph under ‘Performance Summary’.

If you wish to see a tabular view, click on the table view toggle button. The table will look something like this:

Trigger/Transactional Campaign Dashboard

Trigger Campaign Dashboard

 sent. This tells you of your company’s total outreach with all your campaigns combined.

 as per your requirements. The below image shows what types of filters you can set.

Download campaign data (Overall Dashboard)

The Export Data action on the overall dashboard lets you 

multiple sections of the report that give you an in-depth summary of your campaign

. There are six sections - Dashboard, Summary, User Data, Submissions, Insights and Click map.

. When you click on Duplicate, the details of the campaign that was opened get copied and pasted into the start of a new campaign. 

You don’t have to fill in the subject line, preheader text, from name, etc.

. You can no longer see it on the dashboard.

But the campaign doesn’t completely disappear. It is saved in Mailmodo's database. 

To retrieve it, you’d have to put a request with the support team

 export 4 types of data - Campaigns Data, Clicks Data, Opens Data, Form Submissions and Bounce Data

When you click on either of the five, the data gets exported to a CSV file which can be accessed in Download Centre.

overall details related to a campaign like HTML opens, amp opens, HTML clicks, amp clicks

, etc. When you click on Campaigns Data, a CSV file gets downloaded which contains all the information you need.

The individual campaign dashboard is a visual report that gives you a clear idea of how your individual campaigns are progressing. It measures metrics like clicks, opens, submissions, etc., to better understand what your users like and helps you send campaigns according to their preferences.

It's the number of emails sent in the campaign.

: It's the number of emails that were delivered to the recipients.

: the number of unique recipients who have opened the campaign.

: It's the number of subscribers who ‘click’ on at least one link in the email.

: It's the number of subscribers who submitted the form in the email.

: It's the number of hard and soft bounces from the subscriber list.

: It's the number of contacts who have unsubscribed (from your list).

: It's the number of contacts that were not sent this campaign because they unsubscribed or got bounced in the past.

Batch wise Analysis (for campaigns using Fragmented scheduling)

This report assists in tracking key metrics for a bulk campaign scheduled in multiple batches, a strategy often used to 

You can also view the batch schedule in this report by clicking on "See Batch Schedule." This feature provides a detailed view of the configured batches and their respective sending times to contacts.

Your campaign in subsequent batches is sent out to your contacts and you can track the sent, open, bounce, blocked etc. 

Note: The sent count can be less than batch volume in cases where there are blocked emals, invalid emails or duplicates in any of the batches. You should download the CSV report to see complete details.

recipient details, campaign details, and how your email would have looked to the recipients

Under Recipient Details, you have your list name, its audience size, and its creation date.

Under Campaign Details, you have the campaign’s name, the name of the template you’ve used, pre-header text, subject line(s), reply-to email, from email, and from name. 

relevant data for every contact you have sent the campaign to

. It shows stats like Open Html, Open Amp, Click Html, Click Amp, etc.

The responses of the forms, quizzes, polls, etc., designed in the email template get stored in the submission tab of the analytics dashboard for every campaign.

It shows you a generic view of the responses submitted by the recipients. The numbers here are shown in percentages. It means it 

tells you what percentage of recipients chose a particular answer

 to find quick guides and walkthroughs. If you have any queries, then reach out to us via the chat icon on the bottom right corner of your screen while using Mailmodo. Or reach out to us at 

Promotional Campaign Dashboard

You can now evaluate how your audience is interacting with different links in your email campaign.

This feature can help you understand where your recipients are clicking on the email. Link performance can vary based on design and location. For eg. button links might perform better than text or image links, thus leading to higher conversions.

Create and enable your campaign. Data will be recorded as and when recipients interact with the email. It is a good practice to wait long enough for your recipients to open the email. This will ensure a significant amount of data is generated.

Navigate to the campaigns/transactional tab from the vertical menu on the left. Select the campaign for which you want to view the Link performance.

Scroll down (in the campaign dashboard) to view the link performance. 

Link performance: Number of unique clicks on link / Number of unique recipients who have clicked in the campaign

In the below screenshot, each link is clicked by 33% of recipients (who have opened the email).

If the email is sent to 100 contacts and it is opened by 60 contacts (i.e. 60% open rate), then 20 contacts (33%) clicked on link 1, 20 contacts (33%) on link 2 and 20 contacts(33%) clicked on link 3.

Evaluate Link Performance

Email clickmaps provide valuable insights into how your email recipients interact with the links within your emails. With Mailmodo click map, you can easily visualize and analyze the click activity to understand which links are most engaging to your audience. This guide will walk you through the process of accessing and interpreting clickmaps in Mailmodo.

Select any specific campaign you want to analyze for click engagement. 

Click on the "Clickmaps" tab. You will be able to see the link performance as well as the preview of your email template.

Email Clickmaps are not available for Uploaded templates as well as for the templates that have no links. 

The Click maps provide a unique single view of your metrics and your email template. On the left, you will see the links that you have used in your emails and the associated metrics. On the right, you will be able to see the template preview. 

If you use the same link multiple times, we track that as well and provide you detailed insights. 

In the e.g. below we have used the Mailmodo link 3 times in the template and you can always see how each placement of that link performed by clicking on the 

Understanding the data provided by click maps can help you optimize your email campaigns. If certain links are not receiving many clicks, you can consider adjusting their placement or enhancing their visibility to encourage more interaction. 

With link placement tracking (check above gif), i.e. same link if present at multiple places in the template would be tracked easily, you can experiment with various layouts, CTAs, and content to optimize your campaigns.

Understanding Email Click Maps in Mailmodo

The responses of the form designed in the email template get stored in the submission tab of the analytics dashboard for every campaign.

Here are the steps to navigate to the 'submissions' section of a campaign.

If you wish to visit this page in the future, click on campaigns->select desired campaign.

check the total number of submissions in a template.

check the 'Submissions' tab present in the top menu.

 In order to check the overall insights of the form submissions in

Check email form responses/submissions

 is the proportion of people or subscribers who click on a particular link out of the total users who view the email.

CTR (click-through-rate) is often considered to be a reliable metric while measuring the performance of a campaign. But in campaigns with multiple links or CTA’s, knowing what is getting the most clicks can help you create better campaigns in the future. 

You can obtain the clicks data for normal bulk campaigns as well as 

. Given below are the steps to obtain the link wise clicks data and export it in a CSV file:

 by clicking on the icon on the sidebar.

Select the campaign for which you want the click data.

If it is a trigger campaign whose data you wish to export, go to

 and select the respective campaign from the list.

 The Campaign Dashboard will appear. Click on the dot menu on the right, select ‘

’ and from the dropdown list, select ‘

’. The data will be exported in the form of a .CSV file.  

The exported file will have all the information related to clicks, including a column mentioning which was the link that the recipent clicked. 

Export click data