Help CenterCampaign ManagementAnalyzing your campaignLink Wise Click Tracking

Link Wise Click Tracking

Last updated February 8, 2024

 Click-through rate   is the proportion of people or subscribers who click on a particular link out of the total users who view the email.

CTR (click-through-rate) is often considered to be a reliable metric while measuring the performance of a campaign. But in campaigns with multiple links or CTA’s, knowing what is getting the most clicks can help you create better campaigns in the future. 

You can obtain the clicks data for normal bulk campaigns as well as   trigger campaigns  . Given below are the steps to obtain the link wise clicks data and export it in a CSV file:

Step 1: If it’s a normal campaign, go to the Campaigns section by clicking on the icon on the sidebar.

Select the campaign for which you want the click data.

Link Wise Click Tracking

If it is a trigger campaign whose data you wish to export, go to ‘Transactional’ and select the respective campaign from the list.

Link Wise Click Tracking

Step 2: The Campaign Dashboard will appear. Click on the dot menu on the right, select ‘Export Data’ and from the dropdown list, select ‘Clicks Data’. The data will be exported in the form of a .CSV file. 

Link Wise Click Tracking

The exported file will have all the information related to clicks, including a column mentioning which was the link that the recipent clicked.

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