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Breaking down the KPI's

Last updated December 24, 2023

Key Performance indicators:

The following parameters are tracked for every email campaign sent via Mailmodo:

Sent: The number of emails sent in the campaign.

Delivered: The number of emails that were delivered to the recipients.

Open: The number of unique recipients who have opened the campaign.

Clicks: The number of subscribers who ‘click’ on at least one link in the email.

Submission: The number of subscribers who submitted the form in the email.

Bounce: The number of hard and soft bounces from the subscriber list.

Unsubscribe: The number of contacts who have unsubscribed (from your list).

Blocked: The number of contacts that were not sent this campaign because they unsubscribed or got bounced in the past.

Click   here   to learn about Mailmodo's dashboard.

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