- Segmenting your contact lists helps you organize all your contacts into groups based on shared traits or attributes. This allows for more personalized and effective communication, as you can send the right message to the right group of users at the appropriate time
- User Engagement condition in segmentation enables you to segment contacts based on their Open rate, Click rate, and Submission rate where
Email Sent = Number of emails sent to the contact
Email Opened = Number of emails opened by the contact
Email Clicked = Number of emails where one or more links were clicked by the contact
Email Submitted = Number of emails where AMP submission was done by the contact
Open rate = (Total emails uniquely opened / Total emails sent) * 100
Click rate = (Total emails uniquely clicked / Total emails sent ) * 100
Submission rate = (Total emails uniquely submitted / Total emails sent ) * 100
This will give you the ability to create targeted segments, such as individuals who frequently open your emails (say with an open rate greater than 25% in the last 30 days) or those who take action on your emails (say with a click rate or submission rate greater than 5% in the last 15 days).
Segmenting contacts based on 'User Engagement'
Step 1: Go to Contacts and Click on Create Segment
Step 2: Select Start from scratch
Step 3: Enter the name of your choice in the Name the segment field
Step 4: Use All Contacts or contacts list of your choice from the Select contacts to segment dropdown. You can optionally exclude contacts in this step
Step 5: Choose Dynamic or Static segment as per your requirement in the Select segment type section and Click on Next - create condition
Step 6: Select User Engagement from the Select Condition drop down in the Add Conditions step
Step 7: Select the metric to segment contacts as per your requirement from the list of metrics available.
Step 8: Select the operator as per your requirement from Is greater than, Is less than or Is equal to
Step 9: Enter the percentage value of the metric and days in the past as per your requirement and click on Create Segment
Step 10: Viola! The above sample segment will give you contacts whose Open rate is greater than 25% in the last 30 days. The segment can be found in Segments and lists section of Contacts. Also, you can click on the information icon to View definition of the segment and select the send campaign from the dot menu dropdown on the right to Send campaign to the contacts belonging to this segment