Goal tracking feature in Mailmodo can be used to measure the effectiveness of your campaigns. Consider a scenario where you want to asses how much your last email campaign was successful in nudging people to register for a webinar or purchase a product. You can track the number of contacts who performed those events in a particular time span post sending your campaign. This can be useful to gauge your campaign performance and evaluate your ROI on email marketing.
Mailmodo supports goal tracking on the basis of 4 activities-
User opens the email
User clicks any link
User submits a form
User performs an event
Please note - Goals can be added for both bulk and trigger campaigns at the time of campaign creation. However, a goal can not be added to an already existing campaign.
To set goals for your campaign you can start by creating a campaign and adding a goal as discussed below :
Step 1: Click on the Campaigns in the left panel and then ‘Create bulk campaign’.
Step 2: Select a template and click Next. On Add Details page fill in the campaign details and select ‘Set campaign Goal’ on the right.
Step 3: You can define goal conversion based on what your recipient does with your email ( opens, clicks, submits) or if she/he performs an event.
If you choose ‘ Performs an event’ - Add additional information for the event you wish to track and the timeline for that. Click on Save
Step 4: Select your audience and proceed to ‘Review and Send’ page. Review your campaign details including the campaign goal. You can also edit the campaign goal here. Click on ‘schedule or Send’ to launch the campaign.
Please note - You will not be able to edit or delete the goal post campaign launch.
Step 5: Once the campaign is launched you can check campaign dashboard to see your goal performance. To get the list of contacts that have converted you can click on the three dots → ‘Export Data’ → ‘Campaign data’ and see goalAchieved column in the downloaded file.