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Goal tracking feature in Mailmodo can be used to measure the effectiveness of your campaigns. Consider a scenario where you want to asses how much your last email campaign was successful in nudging people to register for a webinar or purchase a product. You can track the number of contacts who performed those events in a particular time span post sending your campaign. This can be useful to gauge your campaign performance and evaluate your ROI on email marketing.

Mailmodo supports goal tracking on the basis of 4 activities-

Please note - Goals can be added for both bulk and trigger campaigns at the time of campaign creation. However, a goal can not be added to an already existing campaign.

To set goals for your campaign you can start by creating a campaign and adding a goal as discussed below :

 Click on the Campaigns in the left panel and then ‘Create bulk campaign’.

 Select a template and click Next. On Add Details page fill in the campaign details and select ‘Set campaign Goal’ on the right.

 You can define goal conversion based on what your recipient does with your email ( opens, clicks, submits) or if she/he performs an event.

If you choose ‘ Performs an event’ - Add additional information for the event you wish to track and the timeline for that. Click on Save

 Select your audience and proceed to ‘Review and Send’ page. Review your campaign details including the campaign goal. You can also edit the campaign goal here. Click on ‘schedule or Send’ to launch the campaign.

Please note - You will not be able to edit or delete the goal post campaign launch.

 Once the campaign is launched you can check campaign dashboard to see your goal performance. To get the list of contacts that have converted you can click on the three dots  →  ‘Export Data’ →  ‘Campaign data’ and see goalAchieved column in the downloaded file.

Adding goals to your campaigns

Mailmodo AI Subject Line & Preheader Generator is a powerful tool designed to help you create captivating and effective subject lines and preheader texts for your campaigns. You can find this feature right where you add subject lines to your campaigns.

How to use Mailmodo AI Subject Line & Preheader Generator

There are two ways you can use Mailmodo AI to generate subject lines and preheader text.

 and Mailmodo AI will read the content of the selected template to generate relevant subject lines and preheader text, following 

. After that, you can do any of the following:

You can regenerate subject lines and preheader text from here.

You can use the arrow keys to traverse between the generated results.

 to prefill the subject line and preheader fields with that subject line and preheader combination. You can of course edit them later.

If you want more control over the type of subject line you want to generate, you can click on 

Here, you have much more control over the instructions you want to give to Mailmodo AI.

In the modal, you can give more context about the campaign you are creating, optionally set the tone of the subject line you want to generate, select what kind of personalization you want to use, and also if you want emojis in the subject lines. After doing all of that, simply click 

Voila! New subject lines and preheader text is generated. Review the output. If you are satisfied with the results, click 

. You can also click on regenerate to get more results using the same prompt.

Before you ask, yes, Mailmodo AI is also available for A/B Test campaigns. If you have two subject lines you like, instead of compromising and picking one, just create an A/B Test campaign — and we’ll automatically send the winning subject line to the bulk of the recipients.

Mailmodo AI for A/B Test campaigns works pretty much the same and can be accessed from where you add subject lines to your A/B test campaigns. If you want to learn more about A/B Testing, you can read 

It is important to note that even though Mailmodo AI generates subject lines and preheader text to the best of its ability based on the context provided, you as a marketeer will always have a better idea of what kind of subject line works for your audience. It’s advised to treat Mailmodo AI as a sidekick and tweak the results according to the best of your knowledge.

 to find quick guides and walkthroughs. If you have any queries, then reach out to us via the chat icon on the bottom right corner of your screen while using Mailmodo. Or reach out to us at 

Best Practices

Adding goals to your campaigns

Generate Subject Line and Preheader Using Mailmodo AI