Segmenting contact lists allows you to divide your contacts into groups on the basis of specific, shared characteristics. This lets you create a target audience and makes sure your campaign reaches the right demographic.

Here is our definitive guide to audience segmentation.

This article takes you through the process of segmenting your contact lists based on ‘User Properties’. These refer to the different properties or attributes that are recorded in your contact list.  

Step 1: Go to the Contacts Page

Step 2: Click on Create Segment

Step 3: You can start from scratch or choose from prebuilt segments. Let us create a segment from scratch.

Step 4 Enter the name of your choice in the Name Segment

Step 5: Use field All Contacts or choose contacts of your choice to Segment from the Choose contacts to segment dropdown 

Step 6: Choose Dynamic or Static Segment as per your requirement in the Select segment type section

Step 7: Choose User Property in the Select Condition drop down inside the Create Conditions section

Step 8: Choose the property on which you want to segment from the Select Property dropdown

Step 9In the next step, select the operator as per your requirement and input the values required for the operation

Please note that all the properties will be stored as String by default and the operators available for Segmentation are as below

Step 10Use the ‘+Add’ or ‘+Or’ options to add more conditions in a similar way

Step 11: Click ‘Create Segment’. The segmented contact list will appear in your contacts.