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Customer portal

 - The total number of unique contacts who have performed the event

 - The date on which the event was performed for the first time

 - The date on which the event was performed for the last time

 to see the event properties sent along with the event and their data types.

Please note that we only show the properties that we've received the first time you've sent the event by default. The above refresh option updates the properties throughout the platform considering the last 100 events received

 from the dropdown to view the event in the JSON format.

 to find quick guides and walkthroughs. If you have any queries, then reach out to us via the chat icon on the bottom right corner of your screen while using Mailmodo. Or reach out to us at 

Events Dashboard

Sample event templates to help you get started

Sample Event Templates

This article serves as a definitive guide for understanding custom events, their properties, and prerequisites for sending custom events to Mailmodo

Please refer to this article if you are already sending custom events and looking for steps to segment contacts based on custom events

Events are individual actions people perform in your app, your website, etc. Some examples include a user signing up, viewing an item, or wish listing an item

Please note that Mailmodo automatically captures user actions on mail viz. opens, clicks, form submissions, or email sends under Campaign Activity

Now, you can send such actions that you're already tracking to Mailmodo as 'Custom Events' and use them for creating targeted segments and running personalized campaigns

After sending custom events, you can segment your contacts on the occurrence as well as the not occurrence of these events and the time frame of the event occurrence. 

While sending an event, you can also send additional information that adds context to the event taking place as event properties

For example, while sending the signed up event, you could also send event properties, such as the signup method, signup source, subscription plan, etc 

You can then use these event properties to filter using segments further thereby hyper-personalizing your campaigns and taking your segmentation to the next level

Please note that we only accept events and properties names with type as String and properties values with type as String, Number, Boolean, and Date

{ "email": "johndoe@example.com",

    "event_name": "Product Viewed",

    "ts": 1649133629,

    "event_properties": {

        "Name": "APPLE iPhone 13 (Blue, 128 GB)",

        "Category": "Mobiles",

        "Is Purchased": false,

        "Price": 829,

        "Currency": "USD"

    }

}

{ "email": "johndoe@example.com",

    "event_name": "Course Attended",

    "ts": 1649133729,

    "event_properties": {

        "Name": "Machine Learning",

        "Subject": "Data Science",

        "Is Free": true,

        "Rating": 4.9

    }

}

You can send the events that are pertinent to your email marketing use cases using the Add Event API

Please note that if you send a new email address using the Add Event API, a new contact will be created