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Measure the effectiveness of your campaign and journey

Identify whether critical journey goals were achieved in one glance on the journey dashboard. Eg.: Measure the number of users who achieved milestones in your onboarding journey or converted to a paid plan. Measure by setting specific goal actions like email sent, opens, and clicks.

 Identify whether the campaign goal was achieved in one glance on the dashboard. Eg.: Measure the number of webinar registrations, product purchases, and more. Measure by setting specific goal actions like opens, clicks, form submissions, and events.

Build templates faster with new pre-made building blocks

Save more time in template creation by assembling and editing the newest pre-made building blocks: 

 along with existing blocks like headers, gallery, CTAs, interactive widgets, forms and more.

Improve subject lines based on historical performance

View recent, best-performing subject lines along with open rates as you create subject line for your campaign. Repurpose previous subject lines or tweak based on what worked earlier. 

Improve the relevancy of your form questions with display logic

Make each form question more relevant to the user by conditionally showing/hiding questions based on the recipient's previous responses.

 by viewing count that match the given set of conditions

Choose the best-performing domain with your 

Want to share template with your team right from the editor? The 

and see preview of the path traversed by the contact in the journey

 too! Prevent redirects and enable HTML users to add event to calendar in one click

Map results to the right offer when two or more offers are alike by exporting the success message

And that's all for this month, folks! We'll see you next month with more tips & updates. Let us know what you want to see in Mailmodo by sending us an email at 

December 2022; New Features in Mailmodo

We're back with an exciting lineup of releases this month, including a brand-new navigation bar, A/B test workflows for data-backed campaigns, and Google Postmaster integration to monitor deliverability. Dive right in 

A/B test subject line or content and auto-send the winner

Find out which version of your email content and subject line works best for your audience with our advanced A/B testing module. Here's how it works -

Test either the subject line or email content in a campaign at once.

Set the % of the audience that you want to run the test on.

Finally, pick the criteria like click rate and open rate for winner selection.

Based on your criteria, Mailmodo will send the winning variant to the rest of your selected audience. Smooth, ain’t it?

Check out your domain reputation from Google Postmaster on Mailmodo and monitor deliverability without hopping on to a different platform. Manage email campaigns and domain health in a single place.

Access all information related to custom events presented together on this brand-new dashboard. Be it the total number of events or the number of unique contacts who performed it, get a detailed analysis to optimize your personalization strategy further.

Say hello to our revamped navigation bar 

Our navigation bar just got a makeover and is now more responsive and readable. Besides these benefits, you’ll also find a quick action button on top that can create templates, journeys, and add senders with a single click.

Our date operator now has an “in the next” filter as well. This means that you can schedule a payment reminder email for subscribers whose due date is in the next 10 days or an offer email for those whose birthday is in the next 7 days.

Sending HTML-only emails for Shopify is now possible, along with the option to edit API details for integration.

Instead of individual sender IDs, find the sender emails grouped under the corresponding domain with our revamped sender setting and check information about reputation and verification at the domain level.

Need to use the “add to calendar” widget but didn't create the event in the account activated on Mailmodo? You can now deactivate it and add another Google account to the platform. Easy peezy!

November 2022; New Features in Mailmodo

It’s the time of the monthly product update. A lot of exciting releases this month, the new Contact Dashboard is live! We have also introduced the show/hide block in emails and added over 40 new fonts in the Editor, this month. We've also enabled multi-person Calendly scheduling within the email. Here are all the details:

Introducing the Contacts Overview dashboard

We’ve added a new layer of insights over your contacts, lists and segments so that you can understand your audience better and optimise for higher engagement and conversions.

For your entire database, track metrics like

 Show/hide blocks in email to send device-specific emails

Show/hide different blocks, forms, content, links, layouts based on the device for a better experience and display different but relevant versions for desktop and mobile users. Eg.: Redirect to App/Play store in mobile and website link in desktop in the email.

Access a variety of fonts for your email design. Create on-brand emails and boost readability with email safe, web safe and web font families. In cases when the font doesn't render, a fallback font will get added.

Enable multi-person Calendly scheduling within email 

Team Calendly events is now possible along with existing single-user events. Choose from group, collective and round robin event types from the widget dropdown. 

Secure your account with two-factor authentication (2FA)

Bring an additional security layer to your Mailmodo account with two factor authentication. Set it up under ‘

We've added new bells and whistles to the editor: 

from the Spin the Wheel widget is now possible
- Plus, maintain a 

across widgets (only for Star, NPS, Thumbs up and down, Emoji, Chip select, Quiz, Spin the wheel)

Trigger campaigns to an entire contact list using a 

 for all existing/incoming contacts.
- Remove users from a list, within journey, with the new 

 to create a new segment.                                                                       

Identified an invalid sender ID or incorrect subject line after sending? 

asap. If email sending is underway, it can take a few minutes before a complete halt.

October 2022; New Features in Mailmodo

It’s the time of the monthly product update. A lot of exciting releases this month, the much-awaited Carousel widget is live! Displaying multiple images just became easier. We have also enhanced the integration with 

Add events to calendar with a single click inside email

Now, your recipients can add webinars, and other events to their calendar with a single click in email. Say goodbye to landing page redirects, ics file downloads or long winding steps to let recipients add to calendar. 

Increase attendance for webinar, conferences, summits, meetings and any other types of events. 

Build templates faster with pre-made building blocks

Save time in template creation by assembling and editing pre-made blocks. These building blocks (Headers, Footers, Newsletters, Forms and Widgets) have been made after extensive UX and design research. 

Double-check your journey with the 'Test journey' feature

Prevent mistakes by checking the end-user experience for your email journey with the new “

Improve your funnels by testing journeys before publishing, irrespective of journey trigger. Test directly, as shown above, if journey trigger is any of 

‘external platforms’, ‘contacts added to a list’, ‘change in contact property' or ‘specific contacts’. 

If the dummy data matches trigger conditions, the test journey will be triggered. 

Evaluate journey performance with “Preview Journey"

Evaluate the performance of each action in the journey to identify drop off points and optimization points - with the new 

feature. Plus, see the number of contacts at each step.

Enable recipients to fill forms in a shorter time by sending forms with pre-filled answers like name, age and address. 

Add CTAs and links to your carousel slides to direct your recipients to a landing page if required.

 Now you can also trigger a journey for change in contact properties for contacts belonging to a particular list/static segment. 

Create date-bound contact segments with new operators like On, After and Before to specify date filters for email activities and events.

Now it is possible to import and view date time values for contacts.

September 2022; New Features in Mailmodo

, this month. Here are all the details: 

Create a slideshow in email with the new Carousel widget

With this AMP widget, increase engagement with an 

 The use-cases are endless but here are some of our favorites:

Promote eCommerce products with a sliding catalog in email

Announce new features of a product visually with a slideshow

Increase awareness of various product use-cases with slides 

Create a step-by-step visual tutorial for higher retention

Repurpose LinkedIn/Instagram/Slideshare carousel in email

Review templates async with mobile UI for shared templates

The share template link is now mobile! Review peer templates or get templates reviewed async, with the new mobile UI for shared templates.

Delay next step in journey until a specific event occurs

Delay the next step in the journey until the contact performs 

a specific event on your web/app/platform

. Not only does this delay block help you to send the right email at the right time, but also to create tailored journeys by delaying actions like ‘

webhook’, ‘add to contact’, ‘update contact property’ and ‘exit journey’

Looking to add a specific time delay for a specific event?

Filter the event further with event properties

Set a maximum wait time in order of minutes, hours or days

Leverage Mailmodo campaign data in WebEngage

For the campaigns triggered in Mailmodo from WebEngage, access campaign data (like MM Email Opened, MM Email Clicked etc.) right inside WebEngage and leverage it to create segments, journeys and campaigns.

If you're currently a WebEngage user, here are some sample use-cases: 

Send a push campaign in WebEngage for all users who opened/clicked a specific Mailmodo campaign.

Create a segment with all users who submitted a form in Mailmodo.

Say hello to a better viewing experience in Journey with the Zoom In / Out option.

Ensure higher security by adding an auth header while exporting template submissions using webhook.

Protecting domain reputation and maintaining list hygiene became easier. Users are automatically added to the suppression list after 7 soft bounces.

We've added confirmation prompts and error messages to help you identify issues and follow best practices in the Journey.

Many bug fixes and improvements were released. 

August 2022; New Features in Mailmodo

It’s the time of the monthly product update. A lot of exciting releases this month, with the 360 HubSpot and MoEngage integrations, options to ‘share template’ and ‘exclude contacts from a segment’, along with Journey enhancements. Here are all the details :

Getting your email template approved just became easier

No more long-winding ‘test email’ loops. 

 option, you can share templates, in a click. Paste the sharing link on Slack, MS Teams, chat, email etc. for your manager, team members to view and suggest improvements.

Create segment using lists and exclude contact options

Send targeted campaigns to contacts present in one list but not in the other. 

Save time and manual effort of removing overlapping contacts in one click with the “exclude contacts” option. 

Let's say, you're sending a campaign to generate new blog subscribers amongst newsletter subscribers. Create a segment with contacts in 

list “Newsletter subscribers” - list “Blog subscribers” to remove overlap.

Get a holistic view with Mailmodo campaign data in HubSpot

Get a 360 view of each HubSpot contact with Mailmodo campaign data like ‘Email Opened’, ‘Email Link Clicked’, ‘Email Form Submitted’ and ‘Email Bounced’ available in HubSpot for all Mailmodo campaigns. 

Improve targeting by creating lists, campaigns or workflows in HubSpot by leveraging this data.

 Leverage Mailmodo campaign data in MoEngage

Say goodbye to siloed data with all Mailmodo campaign data accessible in MoEngage, for all Mailmodo campaigns triggered via MoEngage.

With this data, create segments, flows, campaigns, dashboards and more in MoEngage and improve targeting across omni-channel campaigns, sequences.

Send a push campaign in MoEngage for all users who opened/clicked a specific Mailmodo campaign.

Create a dashboard with all users who submitted a form in Mailmodo.

Integrating with Mailmodo? Preview and get all Mailmodo template details within your app with the new

Triggering ‘Product Review’ campaigns from your Shopify store? 

 Get insights from responses by exporting it to 

The Journey Dashboard just got a facelift. Evaluate overall journey performance with a new overview page or see granular data in activity log. Track daily journey performance with the trigger log graph. 

Avoid errors by previewing before you publish a journey. When in doubt, pause or cancel the journey as needed.

Reduce time and effort by enrolling a contact in a journey every time a certain event occurs (e.g. abandoned cart, updated profile information etc.)

Not all data is equal. Send transient data, without updating user properties with the new 

July 2022; New Features in Mailmodo

If May was all about the Journey Builder 2.0, June was all about fulfilling the most prominent feature requests. Speaking of which, did you know that you can raise feature requests and view the product roadmap 

Get user insights by exporting widget submissions

- Export submissions from emoji rating, NPS, star rating, chip selection, and thumbs up/down widget.

Boost user satisfaction with the email preference center

When users click on the unsubscribe link in the footer, they can unsubscribe from specific email types in the email preference center and receive other emails.

1. Assign an email type (category) to every template. Don't see a relevant email type? Create a new email type and manage them all. 

2. Identify user preferences and trends by tracking unsubscribers by email type from the contacts dashboard.

Save time by creating new segments from existing ones

Save time and effort by creating new segments by duplicating an existing segment and editing contacts and conditions.

NPS Survey: Get a granular rating with enhancements

Whether you're using the NPS survey widget or NPS question type in forms; get a granular rating from unsatisfied customers with a 0 minimum rating

Provide help text for extreme values to help users assign an appropriate rating. Edit as needed based on the rating question.

Automate targeted emails based on form submissions

Trigger emails in response to form submissions. Plus, take it one step forward by checking for specific form submissions and triggering emails. 

Are you triggering a journey with a custom event? Split journey based on ‘custom event condition’ for better targeting.

See all journeys at a glance by clicking on 

 Search for your journey, and filter based on status and/or trigger used in the journey. 

 account from old to new. Get notified on templates linked to older accounts via template suggestions. 

Save time by renaming journey, campaign, and template from the list page directly instead of opening each individual page.

Import up to 100 contacts in one call with the bulk import contact API.

June 2022; New Features in Mailmodo

Last month, we worked on the new features in journey, integrations, APIs etc. We have also made our product roadmap public for all the customers to request new features and suggest feedback. 

Let’s dig deep and look at all the highlights of the month. 

 to track the new functionalities in the product, submit feature requests for your use cases and tell us your feedback on the overall product experience. 

Integrate Segment to send your contacts and their user actions from Segment into Mailmodo. 

Use update subscription API to resubscribe (make the contact subscribe again) or unsubscribe (make the contacts not receive any emails) contact from specific email types.

Trigger journey on change in contact property. Use the trigger to run campaigns for change in contact property value from its previous value. For example, - Trigger the journey for the contact if the Plan status changed from Free Plan to → Paid Plan. 

Create a Yes/No condition on contact property to check if the contact property of a contact in the journey has a particular value or not. For example - Set up a condition to qualify a contact based on their pricing plan and send different campaigns. 

Create a Yes/No condition to check if the contact belongs to a particular list/segment or not. For ex - Set up a condition to qualify the last 15 days email openers to send a campaign and to make contacts exit the journey who are the non openers in the last 15 days. 

Personalize content in Journey emails based on event properties. For example - If the trigger on occurrence of an event is the Sign up event, and you want to show First Name and the PLAN subscribed by the contact in the email. 

Use the CSV upload functionality to upload a list of options for the dropdown question in forms.

Improve engagement with increase in 15 characters for promotional offers and intuitive display of ‘Stop’ to click to stop the wheel.

Use pre made interactive ‘Spin the Wheel’ or ‘Quiz’ template in your email campaigns. Find them under the engagement category in the templates section. 

Use the contact properties option to create a new contact property for the contacts. We have also added support for contact properties to be stored amongst string, number, and boolean types. 

May 2022; New Features in Mailmodo

Here’s the time of the monthly product update. Last month was all about listening to you and your needs. We have added features and improved horizontally across the product areas. 

Send quizzes to wow your customers and employees with a fun and insightful email. 

Users can now send interactive quizzes as a part of your email campaign. Quizzes can help you increase engagement, acquire new users and retain existing ones. 

Trigger interactive abandoned cart campaign on the abandoned cart event in your Gokwik checkout. 

Get it activated for your GoKwik account by getting in touch with the support team. 

Use Percentages to set win ratio in the Spin the Wheel widget

We have added the functionality to reflect percentages based on the win ratio for each of the offer. 

Send automated emails through journey when a ‘contact is added to a list’

Identify different use cases when a contact can get added to a list and trigger emails to the them.

Case 1 - Send welcome emails when a contact signs up and gets added to a new users list. 

Case 2 - Send emails when a contact submits a form on your website and gets added to a new users list. 

Case 3 - Send emails when a contact on free trial converts and gets added to a Paid users list.

'Update contact property' as actions in the journey

For ex - If the onboarding email series in the journey is completed for the contact, user can update the customer description as ‘Paid customer’.

'Add contact to a list' as actions in the journey 

For ex - If the lead nurturing email series in the journey is completed for the contact, user can add the user to ‘Facebook Leads’ list.

Use this action in the journey to ‘end journey’ for the contact who they think are needed as per the aim of the journey.

For ex - In the lead nurturing email series, if the contact has not clicked in the last email, users would not want to end the journey for them.

Option to set 'Specific wait time' in the journey 

Use this delay option in the journey to set delays for specific days in the week, month, specific time of the day and specific date in a year.

For ex - In a Webinar registration journey, users would want the recording of the webinar to go after the webinar has happened. To solve this, they can set a specific delay of the time when the webinar is going to happen and then trigger the following campaign.

Ability to trigger journeys through ‘external platforms’ 

Use platforms like Zapier, Integromat, and InfluencerBit in the Journey builder to trigger journeys. 

You can also trigger the journey by calling the API. Select the API/Webhook option in the builder and use the API details to trigger the journey. 

  to create target segments and run personalized campaigns based on user events in your platform. 

Send user actions that are pertinent to your email marketing use cases and 

. Some examples include user viewing a product, attending a course, signing up to your platform, and purchasing an item.

While sending events, you can also send event properties like what product the user has viewed or from which source the user has signed up for hyper personalizing your campaigns and taking your segmentation to the next level.

New segmentation options in the contact management 

t → Contacts that match the conditions right now and in the future will be added to the segment dynamically. It will get updated over time.

 → Contacts that match the conditions only at this point of time will be added to the segment. It won’t get updated when new contacts match the conditions.