Last updated November 29, 2023
This guide will walk you through the setup and execution of Sunset Flow, a powerful email marketing strategy that serves as a final attempt to re-engage their interest in your business. Subsequently, it involves removing or suppressing unresponsive individuals. Executing this approach assists in upholding a refined contact list, avoiding communication with disengaged subscribers, and safeguarding your email deliverability.
In this document, we will talk about creating segments to target your contacts based on the actions they take on your Shopify store. Using Shopify activities, you can create the segments for your customers based on their specific actions, such as past purchases. This boosts conversions, customer retention, ROI, and overall experience.