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Help CenterIntegrationsMailchimpGetting Started with Mailchimp Integration

Getting Started with Mailchimp Integration

Last updated December 24, 2023

Overview

The main objective of this article is to offer guidance on utilizing Mailmodo's integrated feature with Mailchimp to simplify the migration process. This involves transferring all your Mailchimp data to Mailmodo by carrying out a one-time synchronization. 

Scope Of Migration

By integrating your Mailchimp account with Mailmodo, you can easily transfer contact data, group information, tags information and segments from Mailchimp. Here is how data is mapped from Mailchimp to Mailmodo: 

  1. Audience Members: Audience members in Mailchimp are imported as Contacts in Mailmodo. Usually, there is only 1 audience per account but there can be scenario when customer might have two audiences. 
  2. Group Information: Groups refer to preferences that customers can either specify in the sign-up form or update later in the preference centre. These preferences may include things like favourite sports, industry segments, and so on. Group information is updated as Contact Properties in Mailmodo.
  3. Tags Information: Tags from Mailchimp will be imported as lists in Mailmodo.
  4. Segments: Segments are imported as lists in Mailmodo.
It is important to note that other data/content will not be imported to Mailmodo . However, in the case of Suppression Lists, here is how mapping is done: 1. Subscribed → Marked as Subscribed in Mailmodo as well. 2. Unsubscribed → Marked as unsubscribe for all email types i.e. account level un-subscription. 3. Nonsubscribed → Marked as Subscribed in Mailmodo.

Things to do before transferring data from Mailchimp to Mailmodo:

Prerequisites

To prepare for migration, make sure to set up the required tags and segments in your Mailchimp account. 

This includes creating segments based on different criteria such as recent openers from the past 30 or 90 days, inactive users, marketing status, etc.

 By doing so, you will be able to import these lists into your Mailmodo account and use them as campaign data.

Migration:

  1. Checklist: Migrating from Mailchimp to Mailmodo requires 3 key steps:

Step 1: Integrate Mailchimp from your Mailmodo account.

Getting Started with Mailchimp Integration

Step 2: Authorize integration from the Mailchimp authorization redirected tab

Getting Started with Mailchimp Integration

Campaign data

Currently, we don’t support the option of migrating campaign data from Mailchimp. However, here is a workaround for you to send campaign data through segments once you are done with integration of Mailmodo with Mailchimp:

  • Create segments on Mailchimp for the campaign data insights that you will need such as Email opened, Email link clicked, Email sent, etc.
Getting Started with Mailchimp Integration
Getting Started with Mailchimp Integration
Getting Started with Mailchimp Integration
  • Import these segments as lists into Mailmodo.

Step 3: Migrate your contacts from Mailchimp into Mailmodo by mapping your fields in the integration pop-up modal.

a) Choose the list from your multiple Mailchimp audience lists.

b) Map fields (column names) from Mailchimp to Mailmodo.

c) You can also ignore or edit columns during import.

Getting Started with Mailchimp Integration
Once you start importing, your contacts will start importing and will exhibit a progress state
Getting Started with Mailchimp Integration

After the Migration

  • Audiences from Mailchimp will be imported as contacts in Mailmodo
  • Segments will be imported as static lists in Mailmodo. Any changes made in your Mailchimp contacts will not be reflected in Mailmodo dynamically.
  • For example: The segments from Mailchimp as shown below will be imported as lists in Mailmodo with the suffix _mc_segment.
Getting Started with Mailchimp Integration

Mailchimp:

Getting Started with Mailchimp Integration

Mailmodo:

Getting Started with Mailchimp Integration
  • Tags from Mailchimp will be imported as lists in Mailmodo.
  • For example: The tags from Mailchimp as shown below will be imported as lists in Mailmodo with the suffix _mc_tag.
Getting Started with Mailchimp Integration
Getting Started with Mailchimp Integration

Once the Import is successful or in case of import failure, there is an option to resync contacts which will take you back to the list mapping pop up modal, where you remap your contact fields. Any changes in the existing contacts will be updated.

There is also an option to revoke authorization which will remove your Mailchimp account integration

Sync Frequency

After a connection is established you can sync contacts to Mailmodo. Currently, there is no sync frequency or auto sync enabled, so in order to add the new contacts, you will have to resync your Mailchimp audiences.

Turning off Mailchimp

Utilize both platforms until all of your data is transferred to Mailmodo. Once you've directed all of your data to your Mailmodo account, halted your Mailchimp automations, and activated your Mailmodo flows, you can eliminate the Mailchimp integration.

Before removing the Mailchimp integration, ensure that everything is functioning properly by sending a test campaign and verifying that the data is accurately reflected in Mailmodo. Check the Contacts section of your Mailmodo account to confirm that the profile information displays all of the correct communication.

After completing the migration process to Mailmodo, you can proceed to disconnect your Mailchimp integration. Simply navigate to the Integrations tab, choose your Mailchimp integration, and click on Deactivate. 

You will then be prompted with a pop-up dialog box where you can select Deactivate again and confirm that you want to remove the integration.

Frequently Asked Questions:

1. What is the frequency of data synchronization between Mailmodo and Mailchimp, and is it possible to modify this interval?

Data synchronization between Mailmodo and Mailchimp is done only on demand. There is no frequency and possibility of modification of the interval. Data sync between Mailchimp and Mailmodo can only be done manually.

2. How can multiple audiences be imported into Mailmodo? 

In order to import multiple audiences from Mailchimp to Mailmodo, you will need to sync each audience individually. This means that if you want to import a second set of audiences, you will need to resync your contacts in Mailmodo again.

3. Why am I not seeing my Mailchimp audience records in Mailmodo?

 Here are a few reasons why Audiences are not syncing to Mailmodo: 

  • The record does not have a valid email address. By default, Mailmodo uses the email address as the unique data identifier for new record creation and updating record(s). 
  • The record has been deleted from Mailchimp.

4. Are the contacts created in Mailchimp after synchronization, updated in Mailmodo?

Contacts created after sync in Mailchimp will not be reflected in Mailmodo dynamically.

5. Can campaign data be migrated from Mailchimp to Mailmodo?

Currently, Mailmodo doesn’t support the option of migrating campaign data from Mailchimp. However, there is a workaround for sending campaign data through segments once you are done with integration of Mailmodo with Mailchimp.

6. What happens to the audiences, segments, and tags after migration?

Audiences from Mailchimp will be imported as contacts in Mailmodo. Segments will be imported as static lists in Mailmodo. Tags from Mailchimp will be imported as lists in Mailmodo.

7. Can campaign data be migrated from Mailchimp to Mailmodo?

Currently, Mailmodo doesn’t support the option of migrating campaign data from Mailchimp. However, there is a workaround for sending campaign data through segments once you are done with integration of Mailmodo with Mailchimp.

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