How is the Email Subscription Status Updated Between Shopify and Mailmodo?

Shopify maintains an object called email_marketing_consent to determine the email subscription status of the customers. As part of integration, we ensure that email marketing consent information is synced between Shopify customers and Mailmodo contacts.

"email_marketing_consent": {
    "state": "subscribed",
    "opt_in_level": "confirmed_opt_in",
    "consent_updated_at": "2022-04-01T11:22:06-04:00"
  }

There are two different ways in which email_marketing_consent information from Shopify is updated in Mailmodo.

#1 - Update email_subscription_status in Mailmodo for contacts syncing from Shopify

Currently, at regular interval, Mailmodo does two way sync between Shopify and Mailmodo for the email subscription status. Let's consider an example to understand more about this.

For e.g. if you manually mark a customer as unsubscribed in Shopify, they’ll be updated to unsubscribed in Mailmodo and vice versa. Similarly, if you manually mark a customer as subscribed in Shopify, they’ll be updated to subscribed in Mailmodo and vice versa.

Given below provide details on how different state of email_marketing_consent is handled in Mailmodo:

From Shopify to Mailmodo

From Mailmodo to Shopify

Whenever Mailmodo contacts have Unsubscribed from all email types (i.e. account level unsubscribed) in Mailmodo, we update the Shopify email subscription status for the customer as Unsubscribed i.e. email_marketing_consent.state → Set to unsubscribed.

#2 - Import email_marketing_consent as contact property in Mailmodo

Once integration is completed, Mailmodo creates a new contact property called email_marketing_consent and updates the value at regular interval (i.e. during initial sync and whenever contact is updated in Shopify). Once synced, you can use the contact property to create segmentation.

The contact property in Mailmodo can have one of the following values: