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Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Last updated February 17, 2024

You can set up transactional campaigns in Mailmodo, triggered by form responses recorded in Facebook lead forms.  

Prerequisites-

You need to create a lead form for a sample lead to be generated. To do so, go to Publishing Tools from your Facebook Page, select Forms Library and click +Create. For a more detailed guide, refer to:     https://www.facebook.com/business/help/397336587121938?id=735435806665862    

Here is the step by step process to integrate Facebook Lead Forms with Mailmodo-

How to create a transactional campaign in Mailmodo?

Step 1: Go to templates from the vertical menu on the left side. Click on create new template.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 2: Either select a blank template or a pre made template 

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 3:  Use the   editor   to edit the template. Save and rename the template upon completion.  After saving, click on the back arrow.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

You will be redirected to the template library. The saved template should be visible here.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 4Go to Trigger under Campaigns from the vertical menu on the left. Click on Create trigger campaign.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 5Select the template you saved before. Click on Next.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 6Add Subject line, Pre header Text, From Name and Reply to Email. Select sender email. Click on Next.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 7You will be redirected to trigger on events. Select Facebook Lead Ads from list of platforms and click on Next.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 8: Connect your Fakebook account with Mailmodo.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 9: Enter your Facebook account credentials to complete the authentication.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns
Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns
Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns
Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 10Once your account is authenticated, click 'Next'

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 11: In the pop up, select your facebook page and the lead form (please make sure to have the email field in the form).

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns
Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 12: A recent lead will be loaded. If it doesn't, please create a sample lead from the following URL: <   https://developers.facebook.com/tools/lead-ads-testing   >

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns
Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Step 13: Map the personalisation with the data labels in the lead form and enable the trigger.

Step 14If you have a business account, then you need to add Mailmodo as a CRM in     Leads Access    .

Go to Settings -> Under Integrations -> Select Lead access -> CRMs -> Assign CRMs

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

Select Mailmodo -> Assign.

Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns
Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns
Note: The trigger can be paused anytime by clicking on the 'Pause' button
In case of integration with business account, the option to add Mailmodo CRM will be visible only after a campaign is created in Mailmodo using Facebook Lead as a trigger.
Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns

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