Sample Event Templates

Event name

When to send

Sample event properties

Sample JSON

Signed Up

Send this event when a user signs up / registers for your product or services.

1. source → The type of sign-up, e.g. organic, paid ads, or referral 2. first_name → The first name of the user. 3. last_name → The last name of the user. 4. title → The title of the user. 5. location → The location of the user

{ "email": "<userEmail@domain.com>", "event_name": "Signed Up", "event_properties": { "source": "Lorem", "first_name": "Jane", "last_name": "Doe", "title": "Mrs", "location": "Ipsum" } }

Product Viewed

Send this event when a customer views an item on your website or app.

1. product_id → Unique id of the product being viewed 2. category → Product category being viewed. For e.g. Sports 3. name → Name of the product being viewed 4. price → Price of the product being viewed 5. currency → Currency of the transaction 6. url → URL of the product page

{ "email": "<userEmail@domain.com>", "event_name": "Product Viewed", "event_properties": { "product_id": "507bcf86cd799439011", "category": "Sports", "name": "Nike Running Shoes Black", "price": 79.99, "currency": "USD", "url": "https: //www.example.com/product/path" } }

Checkout Started

Send this event whenever a customer starts making payment for cart items.

order_id → Order/transaction IDvalue → Total value of the order.category → Product category being viewedname → Name of the product being viewedprice → Price of the product being viewed

{ "email": "<userEmail@domain.com>", "event_name": "Checkout Started", "event_properties": { "order_id": "507bcf86cd799439011", "value": 99.99, "products": [ { "category": "Sports", "name": "Nike Running Shoes Black", "price": 79.99 }, { "category": "Accessories", "name": "White Socks", "price": 20 } ] } }

Product Purchased

Send this event whenever an order/transaction was successfully completed by the customer.

order_id → Order/transaction ID value → Total value of the order. category → Product category being viewed name → Name of the product being viewed price → Price of the product being viewed

{ "email": "<userEmail@domain.com>", "event_name": "Product Purchased", "event_properties": { "order Id": "507bcf86cd799439011", "value": 99.99, "products": [ { "category": "Sports", "name": "Nike Running Shoes Black", "price": 79.99 }, { "category": "Accessories", "name": "White Socks", "price": 20 } ] } }

Trial Started

Send this event when a customer initiate a trial period for your product or service.

trial_start_date → The date when the trial starts. trial_end_date → The date when the trial ends. trial_plan_name → The name of the plan being trialed.

{ "email": "userEmail@domain.com", "event_name": "Trial Started", "event_properties": { "trial_start_date": "2022-11-17", "trial_end_date": "2022-11-24", "trial_plan_name": "Standard" }}

Onboarding Completed

Send this event when a new user has completed the onboarding checklist on your website or app

source → The type of sign-up, e.g. organic, paid ads, or referral signup_date → The date when the customer has signed up on the platform plan_type → The plan your customer has subscribed for, e.g. free, standard, premium, etc.

{ "email": "userEmail@domain.com", "event_name": "Onboarding Completed", "event_properties": { "source": "Organic", "signup_date": "22-11-10", "plan_type": "Premium" } }