Contacts Performance
Activities
Open rate
- % of unique contacts who opened among all delivered contacts across all campaigns
- Open rate: Opened/Delivered
Click rate
- % of unique contacts who clicked among all opened contacts across all campaigns
- Click rate: Clicked/Opened
Submission rate
- % of unique contacts who submitted among all opened contacts across all campaigns
- Submission rate: Submitted/Opened
Email clients
- % of opens in a particular client among all opens across all campaigns
Engagement by time/day
Open ratio
- % of unique contacts who opened at a specific time/day among all opened contacts across all campaigns
Click ratio
- % of unique contacts who clicked at a specific time/day among all clicked contacts across all campaigns
Submission ratio
- % of unique contacts who submitted at a specific time/day among all submitted contacts across all campaigns
Contacts Growth
Summary
- New contacts today/last 30 days
- Number of new contacts added to the platform across all the sources today/last 30 days
- Unsubscribed today/last 30 days
- Number of contacts who unsubscribed from all emails or from specific email types today/last 30 days
Growth trend
New subscribers
- Number of new contacts added to the platform across all the sources by month for the last 6 months
Unsubscribers
- Number of contacts who unsubscribed from all emails or from specific email types by month for the last 6 months
Contact source
- Number of new contacts added to the platform across all the sources by source for the last 30 days
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