This article explains about the lists, static segments, and dynamic segments using which you can segment your recipients in Mailmodo for delivering highly personalized communication

Lists

  • Lists are created while manually adding contacts to the platform via CSV, Manually, API, or Integrations

Static Segments

  • Static segments are created via the Create Segment from the Contacts

  • Contacts that match the conditions added at the time of creation will be added to the static segment. It won’t get updated when new contacts match the conditions.
  • No new contacts can be added and no existing contacts can be removed from Static segments.

Dynamic Segments

  • Dynamic segments are created via the Create Segment from the Contacts

  • Contacts that match the conditions at the time of creation and in the future will be added (Ex: At the time of campaign creation) to the segment dynamically. It will get updated over time.
  • Dynamic segments are represented using the highlight icon below and the count of contacts qualifying the conditions at any point can be refreshed using the icon below on hover over the existing count.