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With Mailmodo, you can schedule bulk campaigns to send emails at a specific time in your recipients own time zone. The email will be sent in batches based on your recipients time zone property contact property value. Any contact without a value for this property will receive the email in your account time zone.

Note: For consistent email delivery across time zones, schedule the email according to recipients time zones, ideally within one day in advance for precision timing.

Scheduling emails in advance ensures they are delivered when recipients are most likely to engage, increasing the chances of prompt open and reading.

Sending unscheduled emails can lead to delivery at inconvenience times when recipients are less likely to check their inboxes. This may result in decreased open rates and reduced email campaign effectiveness.

 article to learn how to use this feature.

Steps to schedule a campaign based on recipient's time zones:

 Add the campaign details -> Click on Next

  Choose the contact list to which you want to send the email -> Click on Next

 Map the personalization parameters and click on Save.

Note: It is recommended to schedule email at least 24 hours in advance to ensure everybody receives email as per their respective timezones.

Voila! you have now scheduled the bulk campaign based on the recipient's time zone.

How can I check my recipients timezones in Mailmodo?

To check your recipients timezones, go to the 'Contacts' tab, select 'Segments and Lists,' and then choose the 'View Contacts' option for your desired list to verify their properties.

How to add Timezone Property to Contacts?

Create a CSV file using any tool and add a column with name as "timezone". The property name is case sensitive so ensure that you add "timezone". Mailmodo supports the regional format for timezone values. You can check the support doc for 

list of supported format and values for timezone.

Why should I add timezones to my contacts, and how does it benefit me? 

Adding timezones helps you schedule emails or events at convenient times for your recipients, improving the chances of engagement and response.

How to send campaigns based on your email recipient timezone?

Send time optimization (aka STO) feature can be used to send bulk campaigns to your audience at the time they are most likely to engage. It analyzes data from your previous campaigns at Mailmodo to determine the optimal time to send emails to each contact. This increases the likelihood of the email being opened and clicked, resulting in a higher engagement rate.

The send time optimization feature is only applicable when using Mailmodo SMTP to send emails. 

Not recommended for time-sensitive campaigns: If you need to send an email urgently or at a specific time, it is best to use the regular scheduling options.

It might take some time to initiate a send-time-optimized campaign. So, please schedule at least an hour before

Not recommended for new Mailmodo users as there may not be enough campaign data to analyze the best time to send emails.

To enable send time optimization in Mailmodo, follow these steps:

 Go to the Campaign section and create your usual bulk campaign. 

 Choose your template, add campaign details, and select your audience to arrive at the 'Review and Send' Page. Choose the 'Schedule' option.

 - Send time optimization is not available for A/B test campaigns

 The 'Send Time Optimization' option will be selected by default. Add the start date and time for your campaign. Start time is when your STO campaign is scheduled to start

 Click on Schedule campaign and Mailmodo will send emails to your contacts when they are most likely to engage.

Que: How does Mailmodo determine the best time to send the email?

Ans: Maimodo computes the optimal send time for an individual contact in the following manner - aggregating all the campaign activity data for the last 60 days. Mailmodo aggregates the campaign activity data by hour within a day to determine the most active time of contact. For e.g. 12:00 PM to 1:00 PM, 1:00 PM to 2:00 PM, 2:00 PM to 3:00 PM, 3:00 PM to 4:00 PM, 4:00 PM to 5:00 PM, etc.

Ans: Contacts with past engagement history on Mailmodo will be allotted a optimal send time slot, say 10 AM. Once your campaign is STO scheduled for a particular time, emails will be sent in a 24hrs window from the start time. Contacts with optimal send times will be sent emails in that window around their respective optimal send time. Those having no optimal send time will be sent an email once the STO window ends i.e. after 24hrs of the start time.

For instance, if the start date and time is 

All contacts with ‘Optimal send time’ will be sent an email in a 24 hrs window starting 

 at the start of each time slot. If no optimal send time data is present for any contact, emails will be sent at the end i.e. 

Que: Is send time optimization available for all Mailmodo plans?

Ans: Send time optimization is available only on selected Mailmodo plans. Check the 

 to find quick guides and walkthroughs. If you have any queries, then reach out to us via the chat icon on the bottom right corner of your screen while using Mailmodo. Or reach out to us at 

Sending and Scheduling Options

How to send campaigns based on your email recipient timezone?

Schedule campaign using send time optimization (aka STO)