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Journeys are automated sequences with emails and various actions that are strategically designed to guide individuals through a series of personalized interactions, aiming to achieve specific business objectives.

The goal is to deliver tailored content and communication based on individual behaviors, preferences, or responses, thereby enhancing customer engagement and driving desired outcomes for both the customer and the business.

Mailmodo journey builder helps you to do just that. Choose different trigger events, actions, conditions, and delays to design the journey.

: Introduce new subscribers to your brand, products, and values. Start with a warm welcome email and follow up with more detailed information.

: Guide new customers through the first steps of using your product or service. Provide tutorials, tips, and resources to help them get started.

: Remind customers about items they left in their shopping cart. Offer incentives like discounts or free shipping to encourage them to complete their purchase.

: Reach out to inactive subscribers or customers. Send personalized messages to win them back, such as special offers or updates on new products.

: Use customer behavior and preferences to suggest products they might like. This can increase sales and enhance customer satisfaction.

: Promote upcoming events, webinars, or sales. Send a series of emails to build excitement and provide all necessary details.

: Send personalized emails to celebrate customers' birthdays or anniversaries with your brand. Include special offers or discounts as a gift.

: Thank customers for their purchase, ask for feedback, and suggest related products. This helps in building a lasting relationship.

: Run campaigns based on seasons or holidays, like Christmas or summer sales. Tailor your messages to fit the seasonal theme.

: Educate and engage potential customers who are not yet ready to buy. Provide valuable content that addresses their needs and interests, guiding them towards a purchase.

Choose a trigger based on your use case. We have create a 

Create the journey by adding action blocks, condition blocks and more in the journey builder. The nodes are divided into : 

Review and Test the journey once created.

" to learn more about the journey builder.

Using pre-built journeys in an email automation platform can make your marketing easier and more effective. These ready-made templates save you time by providing a quick start, so you don’t have to build campaigns from scratch. They are designed to help you achieve better results like higher open and click rates.

Pre-built journeys also guide you through a structured process, ensuring you send the right messages at the right times. This makes your email campaigns more effective in engaging and converting customers. Plus, they are easy to customize, allowing you to add your personal touch and fit your brand's style.

To learn more about how pre-built journeys check out 

To learn more about the nodes and settings, check 

Understanding different components of journey builder

Click on your journey to view the journey dashboard. This shows the overall journey stats (total users in the journey, no. of mails sent, delivered etc.) as well as the stats of individual campaigns in the journey.

records the journey activity: date, trigger method used, total users in the journey, users in progress (at any stage within the journey), and no. of steps completed/failed. You can also choose to Cancel or pause the journey by clicking on the buttons on the top right corner.

Understand why you can't change the trigger once the journey is saved to draft

The trigger that you have selected plays a crucial role in configuring various aspects of your journey, such as the available action blocks in your journey, the mapping of personalization parameters, and other various journey settings.

Once you complete the trigger selection and configuration step, other blocks in the journey are generated based on your chosen trigger type, encompassing all relevant settings. Modifying the trigger type post this stage is restricted because it is likely to disrupt subsequent settings and workflow actions specific to the chosen trigger.

If you wish to change triggers, you can duplicate the existing draft or running journey and choose the necessary trigger.

Getting Started with Journeys

Use the drag-and-drop functionality to add elements to the builder. Connect the components with links and complete the desired journey. 

Let us build a simple journey that will send a welcome email to customers who have signed up for your newsletter and send a follow-up email a few hours after the welcome email.

Setup the ‘Start’ by selecting the trigger. Defining the trigger would mean that you want to run the journey when the particular trigger condition is met. 

In our example, let's select the trigger "Contact added to a list" as the trigger for this journey.

Learn more about all the triggers that can be used in the journey.

Once you have selected the trigger, set up the trigger by selecting the "New subscribers" list from the dropdown. Or create a new one by clicking the "Create a new list" button.

Click on the "Save & Next" button once you are satisfied with the configuration. 

In case you want to edit the configuration, click on the "Edit trigger" text in the trigger block in the journey. 

Goal tracking is important to measure the ROI on your email marketing. It can help to assess how your journey campaigns performed over time.

Contacts entry to the journey will be selected as 

 by default for all the journeys. You can select 

 for the contacts to be able to go through the journies multiple times.

Set exit criteria to determine when a contact leaves a journey or if they should continue even when they match the journey conversion goal. 

A contact will go through the journey until they match the exit criteria or meet the conversion goal (only if you have selected this option while setting up the exit criteria). 

4. Adding and Editing ‘Actions’, ‘Delays’ & ‘Conditions’ in the builder

After setting up the trigger, the left panel would open up to select elements. The left consists of ‘Actions’, ‘Delays’, and ‘Conditions’. You can drag and drop the elements in the builder and set up their configuration in the right panel as done with the selected trigger.

 You can learn about various components of the visual builder,

To send the welcome email to any new subscriber added to the list:

" block from the left and configure it. To configure, follow these steps:

Add email ID to which you want them to reply to

Connect the trigger link to the ‘send campaign’ card as a flow which would mean that - Send a campaign when a contact gets added to a list. 

Learn more about all the action nodes that can be used in the journey.

Drag and drop the "wait for time period" block on the builder

Learn more about all the delay blocks that can be used in the journey.

You can drag and drop the "Send Campaign" block from the left and configure it. To configure, follow these steps:

Instead of adding a new send campaign block, you can duplicate the previously created send campaign block by clicking on the 

Once you are done, add an "Exit journey" block.

You can also connect multiple input connections to a single action node within a journey. This will streamline journey management, reduce unnecessary duplication of the same flow, and allow for more sophisticated and efficient journey design.

5. Delete or duplicate an already configured card in the builder

Deleting a configured card would mean upon deletion, you would lose all the configurations set up in the right panel for that card. You can delete a block by hovering over the card and clicking on the ‘delete’ icon. To delete a non-configured card, hover on the card and click on the delete icon to remove it from the builder. 

Click on the ‘Save as draft’ button to save the journey in draft mode. 

You can review all the important details of the journey at one glance, such as the list selected, nodes used, testing the journey, and so on to see if they match your requirements perfectly. 

Once you have reviewed the journey, click on the "Publish Now" button

The journey being published would mean that the journey is running for the existing contacts if selected and is waiting for the new contacts to get added to the list.  

While reviewing the journey, you can test it by clicking on the "Test Journey" button. You can enter an email (preferably yours) and simulate the journey for that email ID. 

Please avoid entering your customer's email addresses as the journey actions will be executed for them.

The testing functionality in the journey helps you test all the ‘send campaign’ actions in the builder. Once you add the email you will get all the email campaigns in the ‘send campaign’ actions.

8. Pausing, editing, and canceling the journey

In the actions column click on the Pause button to pause the journey. Pausing the journey means that it would stop taking new contacts in the journey, but the already added contacts would complete the journey.

To edit the published journey, click on the pause button to pause the journey and click on the edit button to open the builder. Update the required changes and click on the Publish button to publish the journey.

Click on the cancel button in the actions column to cancel the journey. Canceling the journey means that it would permanently stop new contacts from entering the journey but the contacts already added to the journey would complete the journey. 

Can I connect two campaign blocks one after the other?
No, You cannot connect two send campaign blocks back to back. You will see an "Invalid connection" error if you do this. You 
must add a delay block between these two campaign blocks.


What does the "invalid connection" error mean?
An invalid connection error means you are trying to configure the wrong blocks and connecting two blocks that should not connected one after the other. Try adding delay blocks between two blocks.


All the nodes should be connected and configured to publish the journey

Building and editing the journey

Step by Step guide to Create and publish your first journey

Journey Builder is where you can create automated workflows that will help you send campaigns or updates automatically to anyone who enters the journey. You can build these automated workflows using a set of components present in the builder. These components form individual steps of a journey. 

Every journey begins by selecting how you want to trigger or start the journey. Trigger block does just that. There are various types of triggers such as when someone performs any event on your website or shopify store and so on. You can select any trigger based on your use case. 

Action blocks help you determine what action you want to take for the contact who enters the journey, for example, sending an email automatically changing the contact's information, and so on. 

Here are the action blocks available in the journey builder:

The delay blocks will help you to pause the journey at certain points for a certain time period or at a specific time and so on.

Here are the delay blocks available in the journey builder:

You can add the condition blocks after adding a block that will send a campaign to the contacts in the journey and further split the journey further based on campaign activity i.e. where the contact has submitted a form or clicked on an email and so on. 

Here are the condition blocks in the journey builder:

 This feature allows you to send cart abandonment emails, post-purchase emails (reorder, recommendation, feedback, etc), or update profile information, etc., as often as the contact qualifies the criteria set in a journey.

Create a journey

Getting Started with Journeys

Step by Step guide to Create and publish your first journey

Understanding different components of a journey builder