Modified on: Wed, 6 Apr, 2022 at 11:05 PM
Mailmodo is an email marketing platform focused on bringing the interactive experience via the AMP framework to emails. It allows businesses across industries (i.e., EdTech, eCommerce, Hospitality, etc.) and customer types (B2B, B2C, Enterprise, Start-Ups, etc. to create emails with web page-like interactivity right inside the user inbox, thereby increasing engagement and conversions multifold.
Who can use the Mailmodo Platform?
Marketers - Marketers can use Mailmodo to send promotional campaigns and converse with the customers via rich, personalized content & interactive experiences throughout their lifecycle.
Product Managers & Developers - Product Managers and Developers can use Mailmodo to send transactional updates and drive engagement for their products & services via inline actions inside emails.
Use cases for interactive emails
Given below are primary use cases for which businesses can build emails apps:
Data Collection - NPS feedback, survey, product reviews, webinar registration, lead generation, etc.
Information Dissemination & Content Consumption - Newsletter, quizzes, charts, gift cards, live widgets, etc.
Transaction & Commerce - Confirm order, book a service, payment, etc.
Process Automation & Workflows - Discount approval, access request, lead assignment, etc.
To know more about different use cases for interactive emails, check out Mailmodo Website.
Benefits of Mailmodo Platform
Given below are key benefits of the Mailmodo platform:
It is the core of the Mailmodo platform. Mailmodo makes it super easy for marketers and developers to create interactive emails saving a lot of time and cost for the businesses.
Drag and drop editor to create interactive emails with personalized and dynamic content on the fly, i.e., no coding knowledge required.
Start from scratch or reuse pre-built templates from the library
Out of box widgets available to create interactive UI
Create custom widgets and template specific to your needs
User Management & Segmentation
Mailmodo provides necessary tools to help customers know their audience and turn data into insights to shape campaigns and drive results.
Import contacts from multiple sources with ease (CSV upload, API, CRMs, etc.)
View and manage contact information all in one place
Create new segments using personal attributes, behavioral data, and campaign activities
Export your contact profile information & activities to external systems
Campaign Management & Email Automation
Mailmodo enables businesses to create personalized marketing automation workflow without burning midnight oil.
Setup multiple promotional and transactional campaigns in a few simple clicks
Visual journey builder to help you design user journey maps with drag and drop
Start from scratch or leverage existing campaigns to create personalized journeys using conditional logic and branching points.
Optimize campaign perform with A/B testing, personalization, and send time optimization
Trigger email campaign and customer journey from an external system via API
Analytics & Dashboard
Mailmodo provides all reports in a single dashboard to help businesses view and analyze their campaign performance.
Track campaign performance & customer journey updates in easy to digest reports
Export your campaign data into an external system for deeper analytics
Integration & Customization
Mailmodo allows customers to connect the platform with their favorite apps.
Use Mailmodo’s SMTP or add your own ESP provider for sending emails
Out-of-box integrations are available with multiple 3rd party applications to send real-time customer data, retrieve data from your account and trigger emails.
Rich set of APIs available for developers to send real-time customer data, retrieve data from your account, and trigger emails.
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